Description: A political controversy over a filming location was a rare blunder for one of the world’s savviest companies in dealing with China. Source: NYTimes.com Date: Sep 12, 2020 Link: https://www.nytimes.com/2020/09/12/business/media/disney-mulan-china.html Questions for discussion: Why is there a problem? What could have been done to avoid the problem? How should marketers at Disney deal with… Read more »
Posts By: Brahm Canzer
There’s now even more evidence that restaurant dining sharply increases COVID spread
Description: Growing evidence indicates that proximity to other people is among the easiest ways for coronavirus to spread, especially indoors. A new report from the Centers for Disease Control (CDC) adds to the thesis and points to a very specific culprit: Restaurant dining. Source: Fortune.com Date: Sep 11, 2020 Link: https://fortune.com/2020/09/11/covid-restaurant-dining-cdc-report/ Questions for discussion: What does this research… Read more »
How a husband-and-wife startup are trying to save mom-and-pop restaurants from pandemic oblivion
Description: Sociavore is a one-stop, custom website building tool that helps restaurants create a consumer-friendly online presence Source: FinancialPost.com Date: Sep 11, 2020 Link: https://financialpost.com/entrepreneur/small-business/how-a-husband-and-wife-startup-are-trying-to-save-mom-and-pop-restaurants-from-pandemic-oblivion/wcm/1ce8a29f-cb05-488a-9459-4f7316968e23/ Questions for discussion: Why has this service been so successful? How can the model be transferred to other businesses facing the same issues? How would you market these services to… Read more »
How Etsy built a nearly $14 billion handmade empire
Description: If it’s handmade or over 20 years old, there’s a good chance you can find it on Etsy, the go-to online marketplace for handcrafted and vintage goods. Source: CNBC.com – video report Date: Sep 05, 2020 Link: https://www.cnbc.com/2020/09/05/how-etsy-built-a-handmade-empire.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How would you describe Etsy’s business model? Summarize the evolution of the firm’s… Read more »
Telemedicine
Description: When the coronavirus hit, medical practitioners started ramping up their virtual offerings – notably appointments via videoconferencing apps such as FaceTime and Zoom – as a way to continue caring for patients and keep their businesses alive. Source: Bloomberg.com Date: Sep 12, 2020 Link: https://www.bloomberg.com/quicktake/telemedicine?srnd=businessweek-v2 Questions for discussion: What does the report say about… Read more »
Why Americans hate shopping for cars at dealerships.
Description: Why Americans hate shopping for cars at dealerships. Source: CNBC.com – video report Date: Sep 02, 2020 Link: https://www.cnbc.com/video/2020/09/03/why-americans-hate-car-shopping-at-dealerships-.html Questions for discussion: What does the report say about the attitude consumers have towards buying cars? Why do you suppose this is the case? How can dealers mitigate the negative attitudes held by consumers? Are… Read more »
How to Deliver on Your Brand Promise, Even During Disruption
Description: Of the almost 18 million customers Gallup has surveyed, only about half strongly believe that the companies they do business with always deliver on the promises they make. That massive study makes it clear: Delivering consistently on a brand promise is not easy. The disruption seen in the first two quarters of 2020 made… Read more »
Why canned wine sales are crushing it this year
Description: While some wine drinkers are still stuck on the screw top versus cork debate, others have moved on and are unapologetically drinking Cabernet and Riesling out of cans. Turns out, convenience and size are both selling points for oenophiles, and as crazy as it sounds, canned wine actually tastes pretty good these days too. Source:… Read more »
Grocers fight back against calls for a government enforced business code of conduct
Description: Retail Council of Canada says intervention could lead to higher food costs for consumers Source: FinancialPost.com Date: Aug 28, 2020 Link: https://financialpost.com/entrepreneur/small-business/grocers-fight-back-against-calls-for-a-government-enforced-business-code-of-conduct/wcm/e7229ffc-b08e-4b9d-aa54-ec7718f91850/ Questions for discussion: What is the source of the problem between suppliers and retailers? Is government regulation a good idea and if so, what would your regulation look like? What are the… Read more »
These restaurant chains are unveiling new designs inspired by the pandemic
Description: The coronavirus pandemic is spurring on a growing number of restaurant chains to build restaurants with new bells and whistles focused on convenience and safety. Source: CNBC.com Date: Sep 04, 2020 Link: https://www.cnbc.com/2020/09/05/restaurant-chains-are-unveiling-new-designs-inspired-by-the-pandemic.html Questions for discussion: How have these restaurant chains responded to the coronavirus pandemic? Do you think these are good decisions? What else would… Read more »
Applied Marketing, 2e
Canadian Edition
