Roots tumbles as retailer misses Q2 estimates amid challenging foot traffic

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Retail Marketing.

Description: Roots Corp. shares slipped more than 15 per cent after the chief executive said lacklustre foot traffic and a challenging move to a new distribution centre weighed on its most recent quarterly results that missed expectations. Source: BNNBloomberg.ca – video report Date: Sep 12, 2019 Link: https://www.bnnbloomberg.ca/roots-tumbles-as-retailer-misses-q2-estimates-amid-challenging-foot-traffic-1.1314413 Questions for discussion: Why is the firm… Read more »

SPOS #687 – The Trillion Dollar Shift With Marga Hoek

Posted by & filed under Ethics, Global Marketing, Innovation.

Description: Here it is: Six Pixels of Separation – Episode #687 – Host: Mitch Joel. Marga Hoek wants to change the world… for the better. She believes that business for good is good business. As an international strategist on sustainable business and capital, Marga is internationally recognized as a seasoned business leader, professional speaker and writer. She recently published The… Read more »

Alibaba’s New Chairman Says He Has to Reinvent Retail Before Someone Else Does

Posted by & filed under Global Marketing, Retail Marketing, Supply Chain.

Description: Daniel Zhang isn’t worried about replacing Jack Ma. He’s worried about replacing Alibaba. Source: Bloomberg.com Date: Sep 09, 2019 Link: https://www.bloomberg.com/news/articles/2019-09-09/alibaba-s-new-chair-says-he-ll-find-the-way-to-kill-his-business?srnd=businessweek-v2 Questions for discussion: What is Daniel Zhang’ s goal at Alibaba? Do you agree with his vision?

The Potentially Wide World of Esports

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: eMarketer sales executive Michael Bruckenthal, account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the… Read more »

Stock It and They Will Come: The Inside Psychology of Specialty Grocery Stores

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics.

Description: A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy Source: Entrepreneur.com Date: Sep 06, 2019 Link: https://www.entrepreneur.com/article/338699 Questions for discussion: What is the basis for the advice provided to retailers in this report? Do you believe this line of thinking applies to other aspects of marketing?

From Podcast to Streaming Music Ad Creative—Different Approaches Yield Different Results

Posted by & filed under Consumer/Buyer Behavior, Marketing Strategy, Metrics/Analytics.

Description: More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats. Otherwise, they run the risk of annoying or alienating their audiences. Source: eMarketer.com Date: Sep 5, 2019… Read more »

How Tim Hortons became a coffee shop darling in Canada but not in the US

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and doughnuts. In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes. Source: CNBC.com – video report Date: Sep 04, 2019 Link: https://www.cnbc.com/2019/09/04/why-tim-hortons-isnt-as-popular-as-starbucks-or-dunkin-in-the-us.html Questions for discussion: Why has Tim Hortons struggled establishing itself… Read more »

Nordstrom Tests Accepting Online Returns Bought From Rivals

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing, Services Marketing, Supply Chain.

Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers. Source: Fortune.com Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/ Questions for discussion: Is this a good idea? What is the benefit to customers and to Nordstrom? Would an “any-brand”… Read more »

The Renaissance of Somewhat Controversial Public Transit Ads

Posted by & filed under Integrated Marketing Communications (IMC), Marketing Strategy.

Description: eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What’s allowed? What isn’t? Why have startups become obsessed with marketing on public transit? They also talk about YouTube’s latest FTC fine, a new partnership between TikTok and the National Football League and more. Source: eMarketer.com – podcast Date:… Read more »

Mobile payments have barely caught on in the US, despite the rise of smartphones

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: Despite growing smartphone dependence, most Americans still aren’t using the devices to pay for things. In other countries, it’s a different story. Source: CNBC.com Date: Aug 29, 2019 Link: https://www.cnbc.com/2019/08/29/why-mobile-payments-have-barely-caught-on-in-the-us.html Questions for discussion: Why has adoption of mobile payment technology lagged in the U.S. and exploded in some other countries? How can firms, like… Read more »