Description: Gains for Canadian retailers slowed sharply in July and August, suggesting pent-up demand from prior months has been largely extinguished. Source: BNNBloomberg.ca – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/canadian-retail-sales-slow-after-surpassing-pandemic-losses-1.1495964 Questions for discussion: What does the report say about retail sales results? How can retailers deal with the current situation?
Posts By: Brahm Canzer
Ethical business practices shouldn’t be a ‘marketing ploy’: Jessica Alba
Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company. Source: Finance.Yahoo.com Date: Sep 23, 2020 Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html Questions for discussion: What is Jessica Alba’s opinion about ethical business practice and profitability? After researching The Honest Company online, describe how the firm is different from any other consumer… Read more »
How Target gets you to spend money
Description: Target has revolutionized the entire shopping experience, from the width of the aisles and the weight of the shopping carts to the smell of Starbucks coffee and placement of dollar bins. The tactics are paying off. Despite the pandemic, profits rose more than 80% year over year. Here’s how Target uses dollar bins and… Read more »
Facebook is still struggling with election manipulation
Description: Many people turn to Facebook for news, with almost 70% of adults in the United States using the platform in 2019, according to Pew Research Center. This large userbase means Facebook has a large effect on our society and our democracy. That was made evident in the 2016 presidential election. Source: CNBC.com – video report Date: Sep… Read more »
Jonah Berger On Being A Catalyst For Change – This Week’s Six Pixels of Separation Podcast
Description: Any day is a happy day when Jonah Berger publishes a new book. And here we are. The bestselling author of Contagious and Invisible Influence is back with The Catalyst – How To Change Anyone’s Mind, and I hope you are as happy as I am. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned… Read more »
Brands Leveraging Digital Audio Don’t Have the Metrics They Need to Measure a Campaign’s Success
Description: Audio advertisers have no problem demonstrating that their ads were listened to, but proving that their ads affected listeners’ behavior is another story. Source: eMarketer.com Date: Sep 15, 2020 Link: https://www.emarketer.com/content/brands-leveraging-digital-audio-don-t-have-metrics-they-need-measure-campaign-s-success?ecid=NL1001 Questions for discussion: What are the limitations of followup to consumer responses to radio advertising? How do marketers measure consumer responses? How else… Read more »
Canada’s Napa Valley Seeks Elusive Audience: Canadian Wine Drinkers
Description: British Columbia’s wines are improbably being embraced by wine snobs around the world. But legal restrictions, and regional biases, are getting in the way at home. Source: NYTimes.com Date: Sep 19, 2020 Link: https://www.nytimes.com/2020/09/19/world/canada/british-columbia-wine-Okanagan-Valley.html Questions for discussion: What are the barriers preventing Canadian wineries from developing further? What can marketing do to help the… Read more »
The holiday shopping season could start on 10/10/2020 with retailers hopeful that consumers will turn out early
Description: Forget Thanksgiving Day. The start to the holiday shopping season could be October 10, or 10/10/2020, according to Keith Jelinek, managing director in the retail practice at global consultancy Berkeley Research Group. Source: MarketWatch.com Date: Sep 16, 2020 Link: https://www.marketwatch.com/story/the-holiday-shopping-season-could-start-on-10-10-2020-with-retailers-hopeful-that-consumers-will-turn-out-early-11600197849?mod=home-page Questions for discussion: What is the basis for these notions of an earlier start… Read more »
Singapore to Pay Citizens for Keeping Healthy With Apple Watch
Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app. Source: Bloomberg.com – video report Date: Sep 15, 2020 Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada Questions for discussion: Describe the partnership plan between Apple, government,… Read more »
Amazon is filled with fake reviews and it’s getting harder to spot them
Description: Since Amazon’s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon, Walmart, eBay and others,… Read more »
Applied Marketing, 2e
Canadian Edition
