American business schools are reinventing the MBA

Posted by & filed under Ethics, Global Marketing.

Description: On a visit to New York in October Marc Benioff, boss of Salesforce, compared Facebook to cigarettes and backed a corporate tax hike to deal with homelessness in San Francisco. If badmouthing a fellow technology giant and cheering the taxman were not heterodox enough for a billionaire entrepreneur, Mr Benioff laid into American management… Read more »

Nordstrom wants its new Manhattan store to be a place where women can discover new brands

Posted by & filed under Innovation, Marketing Research, Marketing Strategy, Retail Marketing, Services Marketing.

Description: When Nordstrom’s first full-line department store for women in Manhattan opens to the public on Thursday, at 225 West 57th Street, there will be a pop-up space for Everlane, a trendy women’s and men’s apparel brand that started on the internet and currently only has a handful of stores in the U.S. Source: CNBC.com Date: Oct… Read more »

Is the TikTok Craze Sustainable?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research.

Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more. Source: eMarketer.com – podcast Date: Oct 24, 2019 Link: https://www.emarketer.com/content/podcast-is-the-tiktok-craze-sustainable Questions… Read more »

SPOS #693 – Avinash Kaushik On The State of Analytics

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Services Marketing.

Description: He’s back! Google‘s Digital Marketing Evangelist, bestselling author (Web Analytics – An Hour A Day and Web Analytics 2.0), powerful writer (Occam’s Razor), friend and business big brain, Avinash Kaushik. His articles may as well be business books, and his insights into what should really count today for business leaders is refreshing. He’s got an attitude, he is… Read more »

Sidewalk Labs closer to deal on Toronto ‘city of the future’ after two years of controversy, sources say

Posted by & filed under Global Marketing, Marketing Strategy, Services Marketing, Supply Chain.

Description: If no deal is struck, Sidewalk will be left empty handed after investing more than $50 million to develop the plan Source: FinancialPost.com Date: Oct 24, 2019 Link: https://business.financialpost.com/technology/alphabet-is-closer-to-a-deal-on-contentious-toronto-smart-city Questions for discussion: How would you go about promoting the concept to all of the publics interested in this development? Do you think there is… Read more »

How a VC Wants to Be Pitched

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Services Marketing.

Description: Accel partner Andrew Braccia breaks down the basics of selling your idea to venture capitalists Source: Entrepreneur.com Date: Oct 23, 2019 Link: https://www.entrepreneur.com/article/341165?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key items of advice presented in this report. What else would you suggest to those presenting to venture capitalists?

Facebook News launches with hand-picked stories from major publishers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC).

Description: Facebook announced on Friday the launch of Facebook News, a new section of the social network that will show users a personalized selection of news stories. Source: CNBC.com Date: Oct 25, 2019 Link: https://www.cnbc.com/2019/10/25/facebook-news-new-product-will-pay-publishers-highlight-news-stories.html Questions for discussion: How will this revenue sharing plan work? Do you think it will boost subscriptions? How should this feature… Read more »

Shonda Rhimes, Star TV Producer, Signs a Podcast Deal

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation.

Description: Shonda Rhimes, the prolific television producer whose body of work includes the durable ABC drama “Grey’s Anatomy,” moved into the streaming world in 2017 when she signed a nine-figure deal to create shows for Netflix. Now, she is taking her talent for storytelling to the audio realm as the executive producer of new podcasts to be… Read more »

Does Renting Clothes Make Sense?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video… Read more »

SPOS #692 – Alexa, Tell Me More About Smart Audio With James Vlahos

Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Marketing Strategy.

Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James… Read more »