Description: The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are switching to a marketing flywheel. Why the shift? One word: customers. Source: Entrepreneur.com Date: Mar 16, 2020 Link: https://www.entrepreneur.com/article/347345?utm_source=newsletter&utm_medium=email Questions for discussion: What is… Read more »
Posts By: Brahm Canzer
Facebook Creates $100 Million Program to Help Small Businesses Hurt by Coronavirus
Description: The help would be in the form of grants and ad credits, and up to 30,000 businesses will be eligible. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/latest-news/facebook-100-million-dollar-program-to-help-small-businesses Questions for discussion: What are the program benefits to FB and its small business customers? Do you think their small business clients will take advantage of… Read more »
‘We will not raise a single price,’ Loblaw CEO vows amid coronavirus pandemic
Description: While “it won’t be business as usual,” Loblaw chief executive Galen Weston urged Canadians not to worry about food shortages, price hikes or store closures amid the coronavirus outbreak. Source: YahooFinance.com Date: Mar 16, 2020 Link: https://ca.finance.yahoo.com/news/we-will-not-raise-a-single-price-loblaw-ceo-vows-amid-coronavirus-pandemic-120932146.html Questions for discussion: How is the firm’s response a good example of socially responsible and ethical behavior?… Read more »
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: eMarketer.com Date: Mar 17, 2020 Link:… Read more »
Regeneron Surges After Identifying Coronavirus Antibodies
Description: Regeneron said it could produce ‘hundreds of thousands’ of does per month by the end of the summer if trials of its cocktail coronavirus treatment prove successful. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/investing/regeneron-surges-after-identifying-coronavirus-antibodies Questions for discussion: What does the report say about the pharmaceutical effort to stop the spread of the Coronavirus?… Read more »
Italy’s Nightmare Offers a Chilling Preview of What’s Coming
Description: There are key lessons for the rest of the world: impose harsh rules, fast, and make sure your message is clear. Source: Bloomberg.com Date: Mar 13, 2020 Link: https://www.bloomberg.com/news/features/2020-03-13/italy-s-coronavirus-nightmare-offers-a-preview-of-what-s-coming?srnd=premium-canada Questions for discussion: What does the report say about how the Coronavirus has affected business and consumer behavior in Italy? What do you think articles like… Read more »
4 Strategies to Make Your Sales Funnels Convert in 2020
Description: As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard holds the secret to growing your business online: sales funnels. You’ve seen the ads, read the blogs, watched the tutorials and tried your hand at implementing sales funnels in your own business. Source: Entrepreneur.com… Read more »
Stitch Fix shares are tanking as Wall Street fears core business could be reaching ‘saturation point’
Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like. Source: CNBC.com – video report Date: Mar 10, 2020 Link: https://www.cnbc.com/2020/03/10/stitch-fix-shares-are-tanking-biz-could-be-near-saturation-point.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is the firm in trouble? Is the business model… Read more »
Why Ecommerce Adoption in Quebec Still Lags
Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Source: eMarketer.com Date: Mar 12, 2020 Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags Questions for discussion: What does the report say about the French speaking Queber online behaviour? What are the… Read more »
Two futurists predict a decade of powerful innovations: “Faster and better, and cheaper than anyone can imagine.”
Description: Peter Diamandis and Steven Kotler make their case in a new book “The Future Is Faster Than You Think.” Source: Fortune.com – video report Date: Mar 6, 2020 Link: https://fortune.com/videos/watch/964fb3ae-5def-4d56-8e8c-56edbbb4de90?activePlaylistName=On%20Leading Questions for discussion: What are the highlights presented in this video report? What does the message suggest about innovation and business development?
Applied Marketing, 2e
Canadian Edition
