Description: B&B Theatres, the sixth-largest cinema chain in the U.S., has been operating for nearly 100 years. Its owners now say it is months away from filing for bankruptcy protection. Source: CNBC.com Date: Oct 09, 2020 Link: https://www.cnbc.com/2020/10/09/movie-theater-operator-bb-theatres-says-its-months-from-bankruptcy.html Questions for discussion: Are there any solutions to this situation? What can management do to prolong operations… Read more »
Posts By: Brahm Canzer
Amid the Pandemic, Influencers Are Getting Real
Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators. Source: eMarketer.com – video report Date: Sep 20, 2020 Link: https://www.emarketer.com/content/amid-pandemic-influencers-getting-real Questions for discussion: How has the online “influencer” performance changed since the covid virus entered our normal world?… Read more »
Manhattan apartment sales tumble 46%, leaving 10,000 unsold units
Description: Apartment sales in Manhattan plunged by 46% in the third quarter, as homebuyers continued to flow to the suburbs and Florida, according to new real estate reports. Source: CNBC.com Date: Oct 01, 2020 Link: https://www.cnbc.com/2020/10/02/manhattan-apartment-sales-tumble-46percent-leaving-10000-unsold-apartments.html Questions for discussion: Why are sales weak? From a marketing perspective, what can be done to improve sales?
Tesla sets sales record, yet it’s stuck with factory overcapacity
Description: Tesla said it delivered a record 139,300 cars in the third quarter. For Tesla investors, that’s the good news. The bad news is that the company finds itself saddled with factory overcapacity. Source: Yahoo.Finance.com Date: Oct 01, 2020 Link: https://finance.yahoo.com/news/tesla-sets-sales-record-yet-153611999.html Questions for discussion: What does the report say about Tesla sales performance and current… Read more »
Kingswood Capital to acquire MEC through CCAA proceeding
Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more. Source: BNNBloomberg.com – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/video/kingswood-capital-to-acquire-mec-through-ccaa-proceeding~2035739?jwsource=cl Questions for discussion: Based on the interview, why do you think MEC failed? Should their… Read more »
Tesla will have zero sales in China by 2030: analyst
Description: Tesla (TSLA) may not have much of a future in the world’s largest electric vehicle market, if one analyst’s predictions pan out. Morgan Stanley’s (MS) Adam Jonas says that CEO Elon Musk’s high-tech automotive company will likely see sales in China plummet to zero by 2030. Source: Finance.Yahoo.com Date: Oct 02, 2020 Link: https://ca.finance.yahoo.com/news/tesla-will-have-zero-sales-in-china-by-2030-analyst-203938920.html… Read more »
The Road to Greener Concrete Is Paved With Clay
Description: Among the myriad steps needed to clean up construction, a cement made with heated clay stands out. Source: Bloomberg.com Date: Oct 01, 2020 Link: https://www.bloomberg.com/news/features/2020-10-01/lc3-clay-cuts-cement-industry-co2-emissions Questions for discussion: What does the report say about the cement production process and its contribution to CO2 pollution? How can producers reduce their pollution from production and what is… Read more »
Coca-Cola will enter U.S. hard seltzer market in first half of 2021, CEO says
Description: Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday. Source: CNBC.com – video report Date: Sep 21, 2020 Link: https://www.cnbc.com/2020/09/21/coca-cola-will-enter-us-hard-seltzer-market-in-first-half-of-2021-ceo.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think Coca-Cola is making the right decision? Are there any synergies between the existing brands and… Read more »
Free Shipping, Drones, and Click and Collect, Oh My!
Description: eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click… Read more »
Ecommerce: The Essential Components Your Site Needs to Turn Visitors Into Buying Customers
Description: Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list. Source: Entrepreneur.com Date: Sep 24, 2020 Link: https://www.entrepreneur.com/article/355482?utm_source=newsletter&utm_medium=email Questions for discussion: What does the report say to marketers trying to persuade consumers to use their website? What do you think is… Read more »
Applied Marketing, 2e
Canadian Edition
