Health systems invest in robots to abate nursing shortage—but privacy concerns are still an issue

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing.

Description: Service robot startup Diligent Robotics scored $30 million in a Series B raise. Cedars-Sinai Medical Center was among investors. The startup has raised $50 million to date. Source: eMarketer.com Date: Apr 13, 2022 Link: https://www.emarketer.com/content/health-systems-invest-robots-abate-nursing-shortage-but-privacy-concerns-still-issue Questions for discussion: What does the report say about the use of robots in health services and human acceptance? As a marketer in sales, how… Read more »

Can cryptocurrency go mainstream?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Supply Chain.

Description: Bitcoin is just one of thousands of digital currencies on the market, that have proven a boon for speculative investors. But what can you actually use crypto for? As of now, not much, says correspondent David Pogue, who looks into the problems cryptocurrency has to overcome if it’s to become ready for prime time…. Read more »

Amazon’s IMDb TV changes its name to Freevee

Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: Bye-bye, IMDb TV. The Amazon-backed free ad-supported streaming service will now be called, drum roll please, Freevee. Yes, Freevee. Source: Yahoo.Finance.com Date: Apr 13, 2022 Link: https://ca.finance.yahoo.com/news/amazons-imdb-tv-changes-name-152117904.html Questions for discussion: What do you think about Amazon’s branding effort so far? Do you think the familiarity with Prime is on par with IMDb TV? Do… Read more »

Frito-Lay chips head back to Loblaw, after long and public feud between food giants

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: The two-month saga might have permanently changed the snack landscape at Canada’s grocery giant Source: FinancialPost.com Date: Apr 11, 2022 Link: https://financialpost.com/news/economy/frito-lay-shipments-head-back-to-loblaw-after-long-and-public-feud-between-food-giants Questions for discussion: Do you believe management of Loblaws handled this issue properly? Do you think this was an opportunity missed for smaller suppliers to build a relationship with Loblaws as well… Read more »

Elon Musk offers to buy Twitter for $43 billion, so it can be ‘transformed as private company’

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Services Marketing.

Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion. Source: CNBC.com – video report Date: Apr 14, 2022 Link: https://www.cnbc.com/2022/04/14/elon-musk-offers-to-buy-twitter-for-54point20-a-share-saying-it-needs-to-be-transformed-as-private-company.html Questions for discussion:… Read more »

How Amazon plans to fix its massive returns problem

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Services Marketing, Supply Chain.

Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion. Source: CNBC.com… Read more »

Companies are relying on brand equity to overcome economic headwinds

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing.

Description: The trend: Companies are increasingly looking to leverage the strength of their brand names to mitigate the effects of inflation and negotiate favorable relationships with retailers. Source: eMarketer.com Date: Apr 08, 2022 Link: https://www.emarketer.com/content/companies-leveraging-strength-of-their-brand-names-overcome-inflation-other-headwinds Questions for discussion: What does the report say about the use of brand equity in today’s environment? What are the warnings… Read more »

WarnerMedia, Discovery complete merger, become Warner Bros. Discovery

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Description: The blockbuster merger of Discovery and WarnerMedia closed on Friday, putting many of the biggest names in movies, TV and news under one roof. Source: CNBC.com Date: Apr 08, 2022 Link: https://www.cnbc.com/2022/04/08/warnermedia-discovery-complete-merger-become-warner-bros-discovery.html Questions for discussion: How does this merger change the competitive landscape in the industry? Who will benefit and who will be hurt, in… Read more »

Baseball Is Dying. The Government Should Take It Over.

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing.

Description: Opening day of the Major League Baseball season, which falls on Thursday after being delayed for a week by a labor dispute, is as good an occasion as any for fans of the game to come to terms with certain hard facts. I am talking, of course, about the inevitable future in which professional… Read more »

Loblaws bringing Frito-Lay chips back to shelves, ending months-long pricing dispute

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Canadian grocery chain cut off in February after it refused to raise costs Source: Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed. Date: Apr 09, 2022 Link: https://www.cbc.ca/news/business/loblaws-fritolay-1.6414736 Questions for discussion: What do you believe were the driving factors that helped… Read more »