Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: People are increasingly stressed about the way rising prices are wrecking family budgets, with 50% reporting that they have traded down to a private-label product in the last year. New research from Gartner highlights opportunities for both retailers and the national brands trying to hold onto sales and how chief marketing officers can take advantage of the shifting landscape.


Date: Feb 27, 2023


Questions for discussion:

  • What does the report say about changes to consumer buying behavior in an inflationary environment?
  • How have firms responded?
  • What else might explain changing consumer buying behavior?
  • What would you advise marketers?