Description: A report out on Tuesday from the Agri-food Analytics Lab at Dalhousie University in Halifax says many Canadians are hoping a grocery code of conduct will protect them from soaring food bills that they see as profiteering and “price gouging.” Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/price-discrimination-column-don-pittis-1.6799620 Questions for discussion: Summarize what the report says about… Read more »
Posts By: Brahm Canzer
Doctors are drowning in paperwork. Some companies claim AI can help
Description: When Dereck Paul was training as a doctor at the University of California San Francisco, he couldn’t believe how outdated the hospital’s records-keeping was. The computer systems looked like they’d time-traveled from the 1990s, and many of the medical records were still kept on paper. Source: NPR.org Date: Apr 05, 2023 Link: https://www.npr.org/sections/health-shots/2023/04/05/1167993888/chatgpt-medicine-artificial-intelligence-healthcare Questions… Read more »
Women now dominate the book business. Why there and not other creative industries?
Description: These findings and others come from a new study by Joel Waldfogel, an economist at the University of Minnesota’s Carlson School of Management. Waldfogel crunches the numbers on the book market’s female revolution. And, in a recent interview, the economist helps us think through potential reasons why women trail men in many creative industries, but have… Read more »
Four experts on the ‘laws and loopholes’ of achieving marketing effectiveness
Description: Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness. Source: MarketingWeek.com Date: Mar 28, 2023 Link: https://www.marketingweek.com/marketing-experts-effectiveness-principles/ Questions for discussion: What is meant by the term “marketing effectiveness”, as… Read more »
The Challenge of Keeping an Audience Engaged: How Language Shapes Attention
Description: Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences? And how does the content (i.e., the language used) shape whether audiences stay engaged? In a new Journal of Marketing study, we address these questions with a multi-method investigation. By utilizing natural language processing… Read more »
Microsoft assures publishers as ads ramp up in AI-powered Bing
Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi. Source: MarketingDive.com Date: Mar 30, 2023 Link: https://www.marketingdive.com/news/microsoft-publishers-bing-chat-AI-search-advertising/646421/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive Questions for discussion: What is Microsoft planning to do in order to grow advertising revenues and increase… Read more »
Toronto Star owner calls on Canadian companies to spend 20% of ad budget on local media
Description: The publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media. Jordan Bitove made the request Thursday at a Canadian Club luncheon in Toronto, where he said convincing local companies to dedicate their ad spending within Canada is crucial because tech giants who link to articles published by his… Read more »
Your Next Landlord Could Be 100 Random People
Description: Startups are buying properties and wooing first-time real estate investors to buy shares. The model could have real repercussions for renters. Source: Wired.com Date: Mar 30, 2023 Link: https://www.wired.com/story/arrived-fractional-investment-real-estate/?_hsmi=252508126&_hsenc=p2ANqtz-_6BxRUZp1vSN_Bh9FIR75GdG5FKWsByHxbC_DJZDAZmwMgmVCH8bsPs5FGOfillRcF-m8PKY-jKUpm8wARM0PD-Glm5NW2HTIr6kMQs_1UcPfQ4tE Questions for discussion: Summarize the pros and cons of this sort of business model, as described in the article. What is the impact on rentals,… Read more »
Twitter is dying
Description: It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to both distribute real-time information and make expertise available. Combine these elements with your own critical faculty — to weed out the usual spam and… Read more »
Coke asks consumers to generate art with new AI platform
Description: Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI’s GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company. Source: MarketingDive.com – video report Date: Mar 20, 2023 Link: https://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive Questions for discussion: What is… Read more »
Applied Marketing, 2e
Canadian Edition
