Nike sees signs of recovery in China, which could be a good omen for other retailers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Glimmers of hope for Nike in China could be good news for other retailers with big business in the region, as companies contend with a prolonged pandemic recovery and global unrest. Source: CNBC.com – video report Date: Mar 22, 2022 Link: https://www.cnbc.com/2022/03/22/nike-recovers-in-china-potential-good-omen-for-retailers.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the report suggest is happening and why is it… Read more »

Fortnite owner Epic Games raises $36M to support Ukraine

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Description: The creators of the popular online video game Fortnite have raised more than $36 million US in a single day, after promising to send all the money raised from sales of a new version of the game to support humanitarian efforts in Ukraine. Source: CBC.ca Date: Mar 23, 2022 Link: https://www.cbc.ca/news/business/fortnite-ukraine-1.6392384 Questions for discussion:… Read more »

Toronto, the Quietly Booming Tech Town

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Supply Chain.

Description: For all the excitement around places like Austin and Miami, the biggest tech expansion has been in Canada’s largest city. Source: NYTimes.com Date: Mar 21, 2022 Link: https://www.nytimes.com/2022/03/21/technology/toronto-tech-boom.html Questions for discussion: Explain what is happening in Toronto and how the city is managing to draw IT developers. What does this report suggest to other… Read more »

Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. Source: CNBC.com Date: Mar 23, 2022 Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html Questions for… Read more »

Macy’s is overhauling its website and retraining employees in a bid to be your personal stylist

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/macys-overhauls-its-website-and-trains-personal-stylists-.html Questions for discussion: Summarize the key marketing changes… Read more »

Meta finds a fitness pipeline in the Apple ecosystem

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Description: The news: The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app. Source: eMarketer.com Date: Mar 14, 2022 Link: https://www.emarketer.com/content/meta-finds-fitness-pipeline-apple-ecosystem Questions for discussion: Summarize the highlights in this report. What does this mean for the companies involved? How can marketers used this development?

Peroni appeals to millennials’ wanderlust as it looks for US foothold

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Description: Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, especially among younger drinkers. Source: MarketingDive.com Date: Mar 15, 2022 Link: https://www.marketingdive.com/news/peroni-appeals-to-millennials-wanderlust-as-it-looks-for-us-foothold/620339/ Questions for discussion: What is Peroni doing to position… Read more »

Tim Hortons to open first India location as it expands internationally

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Description: Tim Hortons is expanding, bringing its double-doubles and Timbits to India as the chain looks to open hundreds of new locations around the world. Source: Yahoo.Finance.com Date: Mar 15, 2022 Link: https://ca.finance.yahoo.com/news/tim-hortons-to-open-first-india-location-as-it-expands-internationally-163156660.html Questions for discussion: What are the expansion plans at the firm? Do you think they will be successful in India? Explain your… Read more »

Warehouses Transform N.Y.C. Neighborhoods as E-Commerce Booms

Posted by & filed under Global Marketing, Innovation, Marketing Strategy, Services Marketing, Supply Chain.

Description: The region is home to the largest concentration of online shoppers in the country. The facilities, key to delivering packages on time, are reshaping neighborhoods. Source: NYTimes.com Date: Mar 16, 2022 Link: https://www.nytimes.com/2022/03/16/nyregion/ecommerce-warehouses-nyc.html? Questions for discussion: What is happening in the NYC area and why? What are the benefits and drawbacks? Are there alternatives… Read more »

These strawberries were grown in a New Jersey warehouse — and they may revolutionize how Americans eat

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Pricing, Product Brands and Branding, Supply Chain.

Description: KEARNY, New Jersey — Inside of a warehouse in this factory town neighboring Newark, thousands of strawberries grow in rows beneath bright lights. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/bowerys-vertical-farming-strawberries-go-on-sale-in-new-york-.html Questions for discussion: What are the competitive advantages and disadvantages for this type of agriculture? What sort of customers would… Read more »