Jenny Blake On How To Love Your Work – This Week’s Six Pixels of Separation Podcast

Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Time is not money. Time is life force. This is the core of Jenny Blake‘s powerful new book, Free Time – Lose The Busywork, Love Your Business. Jenny is an author and podcaster (and friend) who loves helping people navigate change and free time to do more of their best work. Jenny is the author of… Read more »

The Huge Endeavor to Produce a Tiny Microchip

Posted by & filed under Global Marketing, Marketing Research, Marketing Strategy, Supply Chain.

Description: As the global chip shortage continues, we take an inside look at how semiconductors are fabricated. Source: NYTimes.com Date: Apr 08, 2022 Link: https://www.nytimes.com/2022/04/08/technology/intel-chip-shortage.html? Questions for discussion: What are the direct economic benefits due to investments in these plants? What are the factors of production needed in order to set up these plants? Given… Read more »

She Was a Candidate to Lead Levi’s. Then She Started Tweeting.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Jennifer Sey left Levi’s after her advocacy against school closures and mask mandates for children gained attention. She says it’s a matter of free speech. The company disagrees. Source: NYTimes.com Date: Mar 29, 2022 Link: https://www.nytimes.com/2022/03/25/business/levis-jen-sey.html Questions for discussion: What are the marketing issues related to this story? How has the brand been affected,… Read more »

The Battle for Your Toilet Paper Is On

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Supply Chain.

Description: Pandemic shortages gave eco-friendly toilet paper brands a boost. One reason it may last: They’re figuring out softness. (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 29, 2022 Link: https://www.bloomberg.com/news/videos/2022-03-29/the-battle-for-your-toilet-paper-is-on-video Questions for discussion: How does the report characterize the competitors in this industry? What are the advantages and disadvantages related to eco-friendly toilet… Read more »

Apple reportedly cuts production of its new iPhone SE by 20%

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Apple is scaling back production of its new budget iPhone SE due to weaker-than-expected demand, Nikkei Asia reported Monday. Source: CNBC.com – video report Date: Mar 28, 2022 Link: https://www.cnbc.com/2022/03/28/apple-reduce-production-budget-iphone-se-china.html Questions for discussion: What are the possible explanations presented in this report that explains the reduction in output? Which are the marketing issues and what should the firm be… Read more »

Dollarama says its new $5 price tag will help offset inflation and stock new products

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Canada’s largest dollar store is introducing a new $5 price tag as it looks to recoup higher costs and bring in new products Source: BNNBloomberg.ca Date: Mar 30, 2022 Link: https://www.bnnbloomberg.ca/dollarama-says-its-new-5-price-tag-will-help-offset-inflation-and-stock-new-products-1.1745185 Questions for discussion: What are the implications of introducing the $5 tag? Do you believe this decision will benefit the company? How will… Read more »

BlackRock’s Larry Fink, who oversees $10 trillion, says Russia-Ukraine war is ending globalization

Posted by & filed under Global Marketing, Marketing Research, Marketing Strategy.

Description: Larry Fink, the CEO and chairman of the world’s biggest asset manager BlackRock, said Russia’s invasion of Ukraine has upended the world order that had been in place since the end of the Cold War. Source: CNBC.com Date: Mar 24, 2022 Link: https://www.cnbc.com/2022/03/24/blackrocks-larry-fink-who-oversees-10-trillion-says-russia-ukraine-war-is-ending-globalization.html Questions for discussion: Do you agree with the Larry Fink’s assessment… Read more »

A Plastic Bag’s 2,000-Mile Journey Shows the Messy Truth About Recycling

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Supply Chain.

Description: When the British supermarket chain Tesco Plc first started ­collecting plastic bags and wrappers from customers to be recycled in March 2021, Caroline Ragueneau was thrilled. She was working as a retail assistant at a Tesco store in southwest England when the first white deposit boxes appeared, promising to turn what’s typically discarded back… Read more »

How a combined HBO Max and Discovery+ will change the AVOD landscape

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Supply Chain.

Description: As Disney+ prepares to open its platform to ads, Warner Bros. Discovery’s new offering will immediately become one of the bigger players in the growing OTT market. Source: MarketingDive.com Date: Mar 16, 2022 Link: https://www.marketingdive.com/news/how-a-combined-hbo-max-and-discovery-will-change-the-avod-landscape/620440/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2003-19-2022&utm_term=Marketing%20Dive%20Weekender Questions for discussion: What is happening in the streaming business, as reported in the article? What does this mean… Read more »

Traffic is the most important attribute for retail media networks

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Retailers are getting into the digital advertising business at a furious pace. Our first ever US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes. Source: eMarketer.com Date: Mar 14, 2022 Link: https://www.emarketer.com/content/traffic-most-important-attribute-retail-media-networks?ecid=NL1009 Questions for discussion: What does the research say… Read more »