Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Retail Marketing.

Description: According to our forecast, US display ad spend will grow by 15.7% this year, reaching $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.


Date: Feb 27, 2023


Questions for discussion:

  • What do the charts say about display advertising?
  • What are the likely reasons for these trends?