Display advertising in 5 charts: From programmatic to retail media

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Retail Marketing.

Description: According to our forecast, US display ad spend will grow by 15.7% this year, reaching $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.

Source: Insiderintelligence.com

Date: Feb 27, 2023

Link: https://www.insiderintelligence.com/content/display-advertising-5-charts-programmatic-retail-media?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%2002.28.2023&utm_content=eDaily%2002.28.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29

Questions for discussion:

  • What do the charts say about display advertising?
  • What are the likely reasons for these trends?