Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing, Supply Chain.

Description: Google is moving deeper into consumer finance.The tech giant will let users open bank accounts, pay friends and manage budgets through a new version of its Google Pay app rolling out Wednesday.

Source: CNBC.com – video report

Date: Nov 18, 2020

Link: https://www.cnbc.com/2020/11/18/google-moves-into-venmo-and-banking-turf-with-checking-account-app.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What does this new service mean for Google?
  • From a marketing point of view, does it make sense for Google to develop this area?
  • How would you suggest Google market this new service?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Services Marketing.

Description: Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a blog/podcast, and how they would be notified when something new was published. RSS stood for Really Simple Syndication, but it was really hard to explain. I came across a video on YouTube that was called, RSS In Plain English, by a company called, Common Craft. They used a whiteboard and paper cutouts to explain RSS, and followed it up with countless other videos. These videos became so popular that their format was then copied by many until it became a genre unto itself. Lee LeFeverwas the founder (and maker) of those videos. Known as the “explainer video genre,” Lee (along with his wife, Sachi) have continued on growing this business. In 2012, he published his first book, The Art of Explanation, and more recently his sophomore effort, Big Enough – Building a Business that Scales with Your Lifestyle. Big Enough will help you chart a different kind of career path. If you’re interested in entrepreneurship, business strategy, and e-commerce, this show is perfect for you. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Nov 15, 2020

Link: https://www.sixpixels.com/podcast/archives/spos-749-lee-lefever-on-building-a-lifestyle-business/

Questions for discussion:

  • What are the key lessons for marketers to take away from this interview?
  • Are there any ideas you disagree with?

Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Services Marketing.

Description: Earlier today, a bill to usher in a new Canadian privacy law was introduced. This is the first major attempt to change Canada’s privacy law in decades, and in due course, marketers can expect Canada’s current Personal Information and Electronic Documents Act  – PIPEDA – to be replaced.

Source: the-cma.org

Date: Nov 18, 2020

Link: https://www.the-cma.org/about/blog/canada-introduces-new-privacy-legislation

Questions for discussion:

  • What are the main changes coming that would most interest marketers?
  • Do you think that they will affect marketers’ thinking and strategizing?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Retail Marketing.

Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%.

Source: Yahoo.Finance.com – video report

Date: Nov 20, 2020

Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html

Questions for discussion:

  • How has Covid-19 affected e-commerce related business?
  • Why are the analysts confident that the growth online will be permanent? Do you agree?

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC).

Description: 8VC founding partner and Palantir co-founder Joe Lonsdale wrote in an op-ed for the Wall Street Journal this week about why he decided to move his company from California to Texas. He joins ‘Power Lunch’ to discuss what tipped him over the edge and the reasons behind the decision.

Source: CNBC.com – video report

Date: Nov 18, 2020

Link: https://www.cnbc.com/video/2020/11/18/8vc-founder-joe-lonsdale-on-why-he-decided-to-move-this-company-from-california-to-texas.html

Questions for discussion:

  • What are the reasons Joe Lonsdale is moving his business out of California?
  • How might this decision affect management and operations?
  • What message is he sending to governments?

Posted by & filed under Ethics, Metrics/Analytics, Supply Chain.

Description: One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.

Source: eMarketer.com

Date: Nov 12, 2020

Link: https://www.emarketer.com/content/how-big-is-ctv-ad-fraud?ecid=NL1001

Questions for discussion:

  • Summarize what the article says about CTV fraud.
  • What can marketers do about this issue?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Prerna Gupta built viral app AutoRap. She hopes to repeat the music app’s success with her newest project, a TV platform called Hooked

Source: INC.com – podcast

Date: Nov 12, 2020

Link: https://www.inc.com/alexa-von-tobel/prerna-gupta-tv-platform-hooked.html

Questions for discussion:

  • What does Prerna Gupta have to say to marketers?
  • What do you think about her latest platform and the marketing thinking behind it?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country.

Source: CNBC.com

Date: Nov 10, 2020

Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html

Questions for discussion:

  • Why is this a good strategy for both firms?
  • How would you suggest they promote the deal to their respective customer bases?
  • How can they collaborate, going forward?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Canadians are expected to boost Nintendo’s (NTDOY) booming sales, as more flock to purchase the family-friendly console, experts say.

Source: Yahoo.Finance.com

Date: Nov 12, 2020

Link: https://ca.finance.yahoo.com/news/canadians-expected-to-boost-nintendos-booming-sales-projections-144440644.html

Questions for discussion:

  • What are the reasons given for Nintendo’s booming sales in Canada?
  • How should Nintendo marketing strategy be orchestrated to take advantage of this trend?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Research, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Lyft Co-founder John Zimmer joins Yahoo Finance’s Brian Sozzi, Myles Udland, and Julie Hyman to discuss how the ride sharing company is faring amid COVID-19.

Source: Yahoo.Finance.com – video report

Date: Nov 12, 2020

Link: https://ca.finance.yahoo.com/video/lyft-co-founder-food-delivery-153323158.html

Questions for discussion:

  • How well is Lyft managing during this time of covid?
  • What are the ways Lyft can generate revenues?
  • How does Lyft manage drivers’ availability?
  • How does the company performance compare to Uber?
  • Would you be a buyer of the company stock now?