Posted by & filed under Consumer/Buyer Behavior, Ethics, Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: 2020 has been a crapshoot for colleges amid the coronavirus pandemic, with few bright spots amid community outbreaks in university towns and sharp declines in enrollment.

Source: Yahoo.Finance.com – video report

Date: Oct 17, 2020

Link: https://ca.finance.yahoo.com/news/how-vanderbilt-is-dealing-with-biggest-crisis-higher-education-ever-143355987.html

Questions for discussion:

  • From a marketing point of view, how has covid affected the college market and student behavior?
  • Is there an ideal response from colleges to mitigate the problem for students?
  • What would you advise the colleges?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Relationship Marketing, Retail Marketing, Services Marketing.

Description: A Wisconsin judge has put a temporary hold on an order by Gov. Tony Evers’ administration that limits the capacity of bars, restaurants and indoor spaces amid record numbers of coronavirus cases in the state.

Source: NPR.org

Date: Oct 14, 2020

Link: https://www.npr.org/sections/coronavirus-live-updates/2020/10/14/923624778/judge-blocks-wisconsin-governors-indoor-capacity-limits-amid-spike-in-covid-19-c

Questions for discussion:

  • How should the association handle the PR work related to the legal restrictions on their normal business practices?
  • How do you think the clientele is responding to the ethical and social responsibility issues surrounding the dispute?

Posted by & filed under Consumer/Buyer Behavior, Pricing, Retail Marketing, Services Marketing, Supply Chain.

Description: Services like Uber Eats, Skip the Dishes can take up to 30 per cent of order’s value

Source: CBC.ca – video report

Date: Oct 11, 2020

Link: https://www.cbc.ca/news/business/food-delivery-apps-fees-1.5765790

Questions for discussion:

  • From a marketing point of view, what is the justification for high fees charged to restaurants by web sites like Uber Eats?
  • Does the alternative solution described in the report replace the marketing services provided by sites like Uber Eats?
  • What would you advise small restaurant managers?

Posted by & filed under Global Marketing, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: Amazon Care, the company’s online medical clinic for its own employees, is trying to hire half a dozen people in business development roles to “build and grow relationships with commercial and public sector enterprises.” Most of the roles were posted in the past month.

Source: CNBC.com

Date: Ocy 16, 2020

Link: https://www.cnbc.com/2020/10/16/amazon-care-telemedicine-service-job-listings-hint-at-expansion.html

Questions for discussion:

  • Describe the business model Amazon is rolling out.
  • Why are partnerships important to this effort?
  • How successful do you think the plan will be? Explain your thinking.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Retail Marketing.

Description: A new report by the consumer-interest nonprofit Public Citizen calls out major retailers — Best Buy, Lowe’s, Home Depot, Target, Walmart and others — for donating to trade associations and campaigns promoting harsher shoplifting penalties in at least 18 states. The retailers succeeded in 11 of them, according to the report.

Source: NPR.org

Date: Oct 16, 2020

Link: https://www.npr.org/2020/10/16/923844907/when-shoplifting-is-a-felony-retailers-back-harsher-penalties-for-store-theft

Questions for discussion:

  • What are the issues involved in this report?
  • What are the consequences for all parties involved?
  • How should the problem of shoplifting be handled, in your opinion?

Posted by & filed under Marketing Strategy, Retail Marketing, Supply Chain.

Description: As talks in Washington, D.C. over a new round of financial and economic stimulus continue, Stanford Graduate School of Business lecturer and small business advisor David Dodson doesn’t like what he sees on Main Street or for the U.S. economy.

Source: CNBC.com – video report

Date: Oct 09, 2020

Link: https://www.cnbc.com/2020/10/07/stimulus-stall-leaves-main-street-burning-stanford-business-prof.html

Questions for discussion:

  • Summarize what David Dodson says in the report.
  • Why are main street businesses so hard hit?
  • What solutions are available to help?
  • What do you think should be done?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Bespoken Spirits says it is using science to produce better whiskeys. Now, it has several million dollars to prove it can.The Menlo Park, California-based startup, which uses a proprietary technology to rapidly produce custom whiskey, announced on Tuesday that it received $2.6 million in seed funding from semiconductor mogul T. J. Rodgers and baseball legend Derek Jeter.

Source: CNN.com

Date: Oct 08, 2020

Link: https://www.cnn.com/2020/10/08/business/bespoken-whiskey-launch/index.html

Questions for discussion:

  • Who is likely to be the target market for this brand and technology?
  • Do you think it can succeed?
  • How would you build brand awareness?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2. Not surprisingly, most have dramatically pulled back their advertising budgets.

Source: eMarketer.com

Date: Oct 06, 2020

Link: https://www.emarketer.com/content/travel-industry-ad-budgets-crater-historically-challenging-year?ecid=NL1001

Questions for discussion:

  • How bad is the ad spending drop?
  • Can anything be done about it from the media’s point of view?
  • How could travel industry advertisers take advantage of the empty space available on sites like Google to build brand awareness or achieve other marketing objectives?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Chicago-based company also has deep roots in Canadian comedy scene

Source: CBC.ca – video report

Date: Oct 11, 2020

Link: https://www.cbc.ca/news/business/second-city-sale-1.5753357

Questions for discussion:

  • What would you do with this iconic brand going forward?
  • How could online distribution contribute to growth and development of talent?
  • If you could hire a spokesperson to be the “face” of this business, who would it be?

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC).

Description: Here it is: Six Pixels of Separation – Episode #743 – Host: Mitch Joel. It’s hard to imagine a more recognized business thinker than Gary Hamel. He is, without question, one of the world’s most influential and iconoclastic business thinkers. He has worked with leading companies across the globe, and is a dynamic and sought-after management speaker. Hamel has been on the faculty of the London Business School for more than 30 years, and is the director of the Management Lab. He has written 17 articles for the Harvard Business Review, and is the most reprinted author in the Review’s history. His landmark books have been translated into more than 25 languages. His most recent include: The Future of Management and What Matters Now. Gary has been ranked by The Wall Street Journal as the world’s most influential business thinker, and is a fellow of the Strategic Management Society and of the World Economic Forum. If you’ve heard of concepts like “strategic intent,” “core competence,” “industry revolution,” and “management innovation,” this is the the language and practice of management that Gary invented. HIs latest book is, Humanocracy – Creating Organizations As Amazing As The People Inside Them (along with co-author, Michele Zanini). Enjoy the conversation…

Source: SixPixels.com

Date: Oct 04, 2020

Link: https://www.sixpixels.com/podcast/archives/spos-743-gary-hamel-on-creating-amazing-organizations/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • What does Gary Hamel say is likely to happen to organizations and work?
  • Do you agree with his assessment?
  • What is the problem with bureaucracy, according to Hamel?
  • How are mergers and acquisitions a solution to bureaucracies?