Posted by & filed under Global Marketing, Innovation, Product Brands and Branding, Supply Chain.

Description: Elon Musk on Tuesday wasn’t about to let Apple Inc, suck up all the oxygen on Wall Street, on the back of reports that the iPhone maker was again considering rolling out an electric vehicle of its own by 2024.

Source: MarketWatch.com

Date: Dec 22, 2020

Link: https://www.marketwatch.com/story/teslas-musk-claims-during-dark-days-of-model-3-he-sought-an-apple-buyout-11608675875

Questions for discussion:

  • Would a merger between Tesla and Apple have been a good idea?
  • What benefit is there today for Apple to go ahead with iCar?
  • Would you be an investor in either company today?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: The theatrical window isn’t broken, but it is full of cracks. Like so many other digital trends that have been accelerated by Covid-19, the way we watch theatrical releases saw big changes throughout 2020. The most significant shake-up: On Thursday, AT&T’s WarnerMedia announced that all 2021 theatrical releases from Warner Bros. will debut simultaneously on HBO Max for U.S. subscribers at no extra cost.

Source: CNBC.com – video report

Date: Dec 04, 2020

Link: https://www.cnbc.com/2020/12/04/warner-bros-to-release-movies-on-hbo-max-threatening-theatrical-windows.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What is happening to film distribution as a result of Covid-19?
  • Do you think these changes are likely to affect consumer behavior after the pandemic influence dissipates?
  • How will this affect the industry?

Posted by & filed under Integrated Marketing Communications (IMC), Supply Chain.

Description: Here it is: Six Pixels of Separation – Episode #752 – Host: Mitch Joel. First, a mea culpa: I had to record the audio for this episode over Zoom. There was a glitch with my usual software (it kept crashing), so I am hopeful that you will stick with this content, because it’s important… and it matters. Who wrote the book on sales? Jeffrey Gitomer wrote the book on sales. Whether it’s The Sales Bible or The Little Red Book Of Selling, there are few who have transformed the profession of sales like Jeffrey has. Over the years, he’s become a mentor and a friend. While being locked up, we decided to jam on the state of sales and much, much more. Jeffrey isn’t shy. When your title includes the word “king,” you’d better be the global leader at what you do. No throne necessary: With just a briefcase, a MacBook Pro, a prospective customer, and a well-prepared presentation, Jeffrey has earned the crown as the King of Sales. Couple that with 40 years of hand-to-hand, face-to-face, tweet-to-tweet experience, and you have the criteria of what it takes to be called “the king.” His books include: Get Sh*t Done, Jeffrey Gitomer’s Sales Manifesto, 21.5 Unbreakable Laws of Selling, and his massive “Little Book” series that includes topics like happiness, success, trust, networking, leadership, and more. His latest book is Go Live – Turn Virtual Connections Into Paying Customers. There’s just so much more to his universe (courses, training, podcasts, and more). Looking for motivation? Looking to grow your customer base? Look no further. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Dec 06, 2020

Link: https://www.sixpixels.com/podcast/archives/spos-752-jeffrey-gitomer-on-sales-now-more-than-ever/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the highlights presented in this discussion about sales.
  • Do you agree with the commentary and suggestions?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Celebrating the community and videos that brought joy across America in 2020

Source: TikTok.com

Date: Dec 02, 2020

Link: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100

Questions for discussion:

  • Based on a review of the top videos, how would you describe the firm and the target audience?
  • How would you use the site to promote an idea or cause you support?

Posted by & filed under Consumer/Buyer Behavior, Innovation.

Description: Analysts say it’s a new frontier in the auto industry and could be a game changer for the Waterloo-based maker

Source: FinancialPost.com

Date: Dec 10, 2020

Link: https://financialpost.com/technology/the-car-as-your-cellphone-how-blackberrys-deal-with-amazon-could-transform-your-in-vehicle-experiences

Questions for discussion:

  • Summarize the key marketing related items presented in this report.
  • How can marketers make use of some of these?
  • How do you think consumers will respond to the presence of this new technology?

Posted by & filed under Marketing Research, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Facebook Inc. will soon be hit by federal and state antitrust lawsuits accusing the social media giant of abusing its dominance and thwarting competition, according to three people familiar with the matter.

Source: Bloomberg.com

Date: Dec 07, 2020

Link: https://www.bloomberg.com/news/articles/2020-12-07/u-s-states-poised-to-sue-facebook-for-monopoly-abuse?srnd=markets-vp

Questions for discussion:

  • What does the report say about why FB is a target of anti-trust action?
  • Do you think the actions are justified?
  • What has FB done to block competition?
  • How would action against FB affect its growth potential?
  • How can FB mitigate the anti-trust actions being taken against it?

Posted by & filed under Marketing Research, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: DETROIT – About 150 General Motors dealers have accepted buyouts and will stop selling Cadillacs as the Detroit automaker pivots the luxury brand to lead its all-electric vehicle efforts, a person familiar with the details confirmed to CNBC.

Source: CNBC.com – video report

Date: Dec 05, 2020

Link: https://www.cnbc.com/2020/12/04/about-150-cadillac-dealers-take-gm-buyouts-rather-than-invest-in-evs.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Explain why some dealerships might decide to accept the GM buyout offer.
  • What does this mean for future management and marketing of GM vehicles?
  • Is this development “good” for GM and investors?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Services Marketing, Supply Chain.

Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok.

Source: Bloomberg.com

Date: Dec 02, 2020

Link: https://www.bloomberg.com/news/articles/2020-12-02/twitch-and-tiktok-help-breakthrough-artists-to-bypass-big-music?srnd=premium-canada

Questions for discussion:

  • Describe the business model and the benefits to the artists.
  • How can the artists add marketing value to boost their relationships with fans?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing.

Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry.

Source: NPR.org

Date: Dec 02, 2020

Link: https://www.npr.org/2020/12/02/941020719/tired-of-the-social-media-rat-race-journalists-move-to-writing-substack-newslett

Questions for discussion:

  • Why can this business model work for some but not all journalists?
  • Who are the typical target customers?
  • What are the advantages for journalists to sign on?
  • Do you think this model can thrive?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Marketing Research, Relationship Marketing.

Description: On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues.

Source: eMarkerter.com

Date: Dec 01, 2020

Link: https://www.emarketer.com/content/facebook-ad-boycott-did-not-affect-ad-revenue?ecid=NL1001

Questions for discussion:

  • What was the outcome of the suspensions?
  • Why do you suppose this is?
  • How should advertisers interpret the way people reacted?
  • What are the lessons for marketers?