Social platforms are starting to resemble each other

Posted by & filed under Consumer/Buyer Behavior, Innovation, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: What does that mean for marketers?

Source: eMarketer.com

Date: Jan 05, 2021

Link: https://www.emarketer.com/content/social-platforms-are-starting-resemble-each-other?ecid=NL1001

Questions for discussion:

Why do you think social platforms resemble each other so much? Is this a surprise?

How would you expect this trend to play out over the next few years?

What would you advise marketers at one of these platforms?

Electric car sales jump to record 54% market share in Norway in 2020 but Tesla loses top spot

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Electric car sales jumped to a record 54% of all new-vehicle sales in Norway last year, but Tesla’s Model 3 lost its place as the country’s bestselling vehicle despite a late surge. It is the first time a country has recorded more sales of electric cars than those powered by petrol, diesel and hybrid engines over an entire year.

Source: MarketWatch.com

Date: Jan 05, 2021

Link: https://www.marketwatch.com/story/electric-car-sales-jump-to-record-54-market-share-in-norway-in-2020-but-tesla-loses-top-spot-11609857931?mod=home-page

Questions for discussion:

  • What do these sales figures say about the industry and these brands in particular?
  • Do you think consumers are highly influenced by brand?
  • What would you advise automakers?

A Canadian ‘Buy Local’ Effort Fights Amazon on Its Own Turf

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Retail Marketing, Services Marketing.

Description: A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding.

Source: NYTimes.com

Date: Jan 02, 2021

Link: https://www.nytimes.com/2021/01/02/business/not-amazon-canada.html

Questions for discussion:

  • Explain the branding strategy of “Not Amazon”?
  • How is it beyond “buy local” branding?
  • Who do you think is the target market for this site?
  • Do you think the brand will influence consumer buying behavior?

It’s no surprise that Amazon, Berkshire, JPM health venture Haven is disbanding: Experts

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Services Marketing.

Description: The news that Haven, the joint health-care venture between Amazon (AMZN), Berkshire Hathaway (BRK-A, BRK-B) and JPMorgan (JPM), will disband next month came as no surprise to many health care experts.

Source: Yahoo.Finance.com – video report

Date: Jan 04, 2021

Link: https://ca.finance.yahoo.com/news/its-no-surprise-that-amazon-berkshire-jpm-health-venture-haven-is-disbanding-experts-213818212.html

Questions for discussion:

  • Why did Haven fail to disrupt the health care industry?
  • How significant are health care costs in consumer decisions about health care, according to the report?
  • Do you think a tax benefits approach would work better for the industry, employers, and consumers?

Chinese electric car company Nio doubles deliveries in 2020 as local competition ramps up for Tesla

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding.

Description: BEIJING — China’s homegrown Tesla rivals are racking up sales in the world’s largest auto market.

Source: CNBC.com – video report

Date: Jan 04, 2021

Link: https://www.cnbc.com/2021/01/04/chinese-electric-car-start-up-nio-doubles-deliveries-as-tesla-competition-rises.html

Questions for discussion:

  • How important do you think branding is for all of these competitors in the global market?
  • Do you think Tesla remains a good investment at this time?

Why Disney may test the limits of ‘franchise fatigue’ in 2021 and 2022

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Pricing, Services Marketing.

Description: Yahoo Finance’s Dan Roberts joined Yahoo FInance Live to break down why Disney may be testing the limits of ‘franchise fatigue’ in the coming years as the entertainment company puts numerous new series on-tap.

Source: Yahoo.Finance.com – video report

Date: Dec 28, 2020

Link: https://ca.finance.yahoo.com/video/why-disney-may-test-limits-203349456.html

Questions for discussion:

  • What does the report say is happening in the streaming industry?
  • How should marketers respond, if this analysis is correct?

TikTok’s corporate focus on Latin America is paying off

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Services Marketing.

Description: It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any world region.

Source: eMarketer.com

Date: Dec 31, 2020

Link: https://www.emarketer.com/content/tiktoks-corporate-focus-on-latin-america-paying-off?ecid=NL1001

Questions for discussion:

  • How does social media use in Latic America compare to other markets?
  • Explain the surge in TikTok usage?
  • How can marketers use this information to stimulate more growth elsewhere?

Spotify made huge investments in podcasts — here’s how it plans to make them pay off

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Services Marketing.

Description: Since 2019, Spotify has spent hundreds of millions of dollars investing in podcasts. Now it needs to show investors that bet will pay off.

Source: CNBC.com – video report

Date: Dec 19, 2020

Link: https://www.cnbc.com/2020/12/19/how-spotify-plans-to-make-money-from-podcasts.html

Questions for discussion:

  • Summarize how the podcasts will be handled as a revenue generator.
  • Do you think this program makes sense for all parties involved?
  • What would you advise the parties?

Connecting the dots: Reflections on the Canadian Digital Marketing Pulse Survey

Posted by & filed under Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: The Canadian Digital Marketing Pulse Survey (conducted by Ipsos) surveys marketers, agencies, and consumers to provide a snapshot of digital marketing trends in Canada. I

Source: the-cma.org

Date: Dec 17, 2020

Link: https://www.the-cma.org/about/blog/Connecting-the-dots-Reflections-on-the-Canadian-Digital-Marketing-Pulse-Survey

Questions for discussion:

  • Summarize the key findings in the survey.
  • What do you think marketers should be learning from the research?

How China’s economy bounced back one year after first Covid warning: CNBC After Hours

Posted by & filed under Global Marketing, Supply Chain.

Description: How China’s economy bounced back one year after first Covid warning: CNBC After Hours

Source: CNBC.com – video report

Date: Dec 30, 2020

Link: https://www.cnbc.com/video/2020/12/30/how-chinas-economy-bounced-back-one-year-after-first-covid-warning-coronavirus-wuhan.html

Questions for discussion:

  • Summarize the highlights in this report.
  • Which industries were hit worst of all by Covid-19?
  • How do you think 2021 will play out around the world?