Description: The war in Ukraine has highlighted the risks of doing business with authoritarian countries — not just Russia, but also China. Source: NYTimes.com Date: Mar 07, 2022 Link: https://www.nytimes.com/2022/03/07/business/cars-russia-china-trade.html? Questions for discussion: What does the article say about supply chains, globalized manufactuering issues and the current crisis? What are the possible changes going forward,… Read more »
Posts Categorized: Supply Chain
Etsy CEO talks earnings, raising seller fees, and advertising to men
Description: Etsy CEO Josh Silverman joins Yahoo Finance Live to discuss the company’s earnings, its reinvestment in the platform, raising fees, and attracting male users with NFL ads. Source: Yahoo.finance.com – video report Date: Feb 25, 2022 Link: https://finance.yahoo.com/video/etsy-ceo-talks-earnings-raising-155135053.html?contentType=VIDEO Questions for discussion: Why did Etsy’s stock value shoot up? Why did it fall so dramatically… Read more »
Are social shoppers buying into in-app checkout?
Description: The majority of US social buyers still order from retailer websites, rather than directly on social platforms. Source: eMarketer.com Date: Jan 21, 2022 Link: https://www.emarketer.com/content/social-shoppers-in-app-checkout Questions for discussion: Explain this buyer behavior. Do you think there is a way to persuade buyers to buy more often on social platforms?
Intel’s $20 Billion Ohio Chip Hub Will Be World’s Largest
Description: Intel Corp. plans to spend $20 billion on a chipmaking hub on the outskirts of Columbus, Ohio, which the company expects to grow to be the world’s biggest semiconductor-manufacturing site. Source: Bloomberg.com Date: Jan 21, 2022 Link: https://www.bloomberg.com/news/articles/2022-01-21/intel-plans-to-spend-20-billion-on-ohio-chipmaking-hub Questions for discussion: Why is Intel building the plant in Ohio? What does this choice suggest about… Read more »
Why Tesla Soared as Other Automakers Struggled to Make Cars
Description: The yawning disparity between the performance of the electric car company and established automakers last year reflects the technological change roiling the industry. Source: NYTimes.com Date: Jan 08, 2022 Link: https://www.nytimes.com/2022/01/08/business/teslas-computer-chips-supply-chain.html Questions for discussion: Why was Tesla able to operate better than other automotive manufacturers? Should these companies rethink their supply chain strategies, in… Read more »
Keurig Canada fined $3M over misleading coffee pod recycling claims
Description: Keurig Canada Inc. has reached a settlement agreement with the Competition Bureau of Canada stemming from the company’s claims over the recyclability of its single-use K-Cup coffee pods. Source: BNNBloomberg.ca – video report Date: Jan 06, 2022 Link: https://www.bnnbloomberg.ca/keurig-canada-fined-3m-over-misleading-coffee-pod-recycling-claims-1.1704185 Questions for discussion: Do you think this publicity will hurt the brand? How should the… Read more »
Amazon is making its own containers and bypassing supply chain chaos with chartered ships and long-haul planes
Description: For years, Amazon has been quietly chartering private cargo ships, making its own containers, and leasing planes to better control the complicated shipping journey of an online order. Now, as many retailers panic over supply chain chaos, Amazon’s costly early moves are helping it avoid the long wait times for available dock space and workers at… Read more »
Economics and Politics of Inflation
Description: Inflation in the U.S. is creating financial hardships for nearly half of Americans. What is driving up the cost of goods and services right now — and how much is it related to supply and demand? Dr. Jonathan Rothwell, Gallup’s principal economist, joins the podcast to untangle these questions and more. Source: Gallup.org – podcast Date:… Read more »
China warns Canada Goose may have broken consumer law
Description: China’s state-run People’s Daily newspaper warned that Canada Goose Holdings Inc. may have violated Chinese consumer law, a sign the clothing company may be facing a difficult period in the world’s No. 2 economy. Source: BNNBloomberg.ca – video report Date: Dec 03, 2021 Link: https://www.bnnbloomberg.ca/china-warns-canada-goose-may-have-broken-consumer-law-1.1690513 Questions for discussion: Summarize the key points presented in… Read more »
Walmart CEO Doug McMillon says inflation is opportunity to beat competitors on price
Description: As the cost of groceries and household goods rises, WalmartCEO Doug McMillon said the big-box retailer will lean into its longtime strategy: Undercutting rivals on price. Source: CNBC.com – video report Date: Nov 16, 2021 Link: https://www.cnbc.com/2021/11/16/walmart-ceo-doug-mcmillon-inflation-is-opportunity-to-win-customers.html Questions for discussion: What is the company’s planned response to the head-winds it is facing? Do you think… Read more »
Applied Marketing, 2e
Canadian Edition
