Chewy falls as sales outlook, earnings ignite post-pandemic fear

Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Research, Supply Chain.

  Description: Chewy Inc.’s sales expectations for 2021 failed to excite investors as the company navigates consumer trends amid the COVID-19 pandemic. Source: BNNBloomberg.ca Date: Sep 02, 2021 Link: https://www.bnnbloomberg.ca/chewy-falls-as-sales-outlook-earnings-ignite-post-pandemic-fear-1.1646942 Questions for discussion: Why is forecasting sales difficult at this time? In your opinion, what are the factors that are most influencing consumer buying behavior?… Read more »

American Eagle shares drop after revenue falls short, e-commerce sales slow from last year

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: American Eagle shares tumbled Thursday after the company reported fiscal second-quarter revenue short of analysts’ estimates, as its e-commerce business decelerated compared with the prior year. Source: CNBC.com – video report Date: Sep 02, 2021 Link: https://www.cnbc.com/2021/09/02/american-eagle-aeo-q2-2021-earnings.html Questions for discussion: Explain the problems retailers like American Eagle are facing as they adapt to the ever… Read more »

Forget Tesla! Magna Is a Better EV Stock Amid Apple Car Rumours

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Market Segmentation, Supply Chain.

Description: The Apple (NASDAQ:AAPL) Car is coming, possibly sooner rather than later, or at least that’s what many analysts on the Street seem to think, factoring in the breakthrough product into their financial models. The latest analyst over at UBS recently hiked his Apple stock price target amid growing rumours that the US$2 trillion company could be… Read more »

Coursera begins trading at $39 per share, stock pops 18%

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Services Marketing, Supply Chain.

Description: Shares of education tech company Coursera opened at $39 apiece in its market debut Wednesday on the New York Stock Exchange. Source: CNBC.com – video report Date: Mar 31, 2021 Link: https://www.cnbc.com/2021/03/31/coursera-ipo-cour-begins-trading-on-the-nyse.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Describe the Coursera business model. Who are the target customers? What are the limits to growth? How should HR managers approach… Read more »

Canadian Tire Pads Inventories to Avoid Repeat of 2020 Shortages

Posted by & filed under Marketing Strategy, Retail Marketing, Supply Chain.

Description: Canadian Tire, one of the country’s best known retailers, spent most of 2020 scouring the global economy for products customers wanted. The main change to its supply chain this year, though, is not where it orders from, but when. Source: Bloomberg.com Date: Mar 23, 2021 Link: https://www.bloomberg.com/news/newsletters/2021-03-23/supply-chains-latest-canadian-tire-pads-inventories-for-2021?srnd=premium-canada Questions for discussion: What were the problems… Read more »

‘This is a low-cost peoples’ vaccine:’ Expert on India’s Biological E vaccine

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Services Marketing, Supply Chain.

Description: Johnson & Johnson (JNJ) is getting lots of help both at home and abroad to get its COVID-19 jab out to the masses. In the U.S., Merck (MRK) stepped up to begin the process this month, while in Europe, Sanofi (SNY) has offered to help fill and finish vials. And in India, J&J has… Read more »

How Wrigley’s managed to dominate the chewing gum world despite nearly a decade of declining public interest

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Retail Marketing, Supply Chain.

Description: According to Euromonitor International, the gum industry’s market value hit $18.6 billion in 2020. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% portion in the U.S. The Covid-19 pandemic since it began in March 2020 has negatively impacted gum’s most prominent players and could… Read more »

Google will spend $7 billion and add 10,000+ jobs in 2021: Alphabet CFO Ruth Porat

Posted by & filed under Global Marketing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Alphabet CFO Ruth Porat joins ‘Influencers with Andy Serwer’ to discuss Google’s massive $7 billion investment in U.S. offices and new jobs. Source: Yahoo.Finance.com – video report Date: Mar 18, 2021 Link: https://ca.finance.yahoo.com/video/google-spend-7-billion-add-123804119.html Questions for discussion: How is the growth in Google in the U.S. and globally a sign of good economic development? Who… Read more »

In global historic first, ecommerce in China will account for more than 50% of retail sales

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Retail Marketing, Services Marketing, Supply Chain.

Description: This year, China will take a step in its digital transformation that once may have seemed almost unthinkable. We forecast that 52.1% of the country’s retail sales will come from ecommerce in 2021, up from 44.8% a year prior. That means that for the first time anywhere, a majority of retail sales for an… Read more »

Food delivery orders in Canada increased substantially amid the pandemic

Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators. Source: eMarketer.com… Read more »