Description: Shares of Carvana were briefly halted Monday morning due to volatility, down by as much as 24% at one point to below $7 per share — its lowest point on record. Source: CNBC.com Date: Nov 07, 2022 Link: https://www.cnbc.com/2022/11/07/carvana-stock-tanks-in-continued-sell-off.html Questions for discussion: Explain the company’s rapid decline in stock value, from a marketing point of view?… Read more »
Posts Categorized: Supply Chain
IBM’s software business contributes to the majority of its profits, says Lisa Ellis of MoffettNathanson
Description: MoffettNathanson Partner Lisa Ellis joins ‘Squawk on the Street’ to discuss IBM’s Q3 earnings beat, the company’s investment in the growth of its consultant services business and the need for IBM to grow its software portfolio. Source: CNBC.com – video report Date: Oct 20, 2022 Link: https://www.cnbc.com/video/2022/10/20/ibms-software-business-contributes-to-the-majority-of-its-profits-says-lisa-ellis-of-moffettnathanson.html Questions for discussion: What does this report… Read more »
Pfizer CEO: 2023 will be a ‘pivotal year’ as COVID-19 drug sales wane
Description: Americans are moving on from COVID-19. Most public places, transit, and municipalities have gotten rid of mask mandates. Vaccine booster rates have plateaued, even with the introduction of a new “bivalent” shot targeting multiple variants, including Omicron. Source: Yahoo.Finance.com – video report Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/pfizer-ceo-2023-pivotal-year-as-covid-19-drug-sales-wane-195020896.html Questions for discussion: How is the… Read more »
EV customers ‘really want solar power,’ SunPower CEO says
Description: SunPower CEO Peter Faricy joins Yahoo Finance Live to discuss the company’s GM partnership, home energy systems, solar energy storage & batteries, powering your home, and the housing slump. Source: Yahoo.Finance.com – video report Date: Oct 12, 2022 Link: https://finance.yahoo.com/video/ev-customers-really-want-solar-161019591.html Questions for discussion: What is the significance of this partnership? What are the marketing… Read more »
Crunch CEO Jim Rowley Sees Big Gains for Entrepreneurs Who Can Take Advantage of the Changes Coming to the Fitness Industry
Description: Crunch Fitness CEO Jim Rowley has seen many fitness fads come and go. The former Marine spent 15 years as an executive at 24 Hour Fitness, founded three gyms of his own, and has been at Crunch for 13 years. So when he says to jump on a trend, know that his opinion carries weight. Source: INC.com… Read more »
Patagonia’s grand gesture sends the wrong message about ethical capitalism
Description: Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting ethics right. Source: TheConversation.com Date: Oct… Read more »
Mismanagement and ‘Monster Trains’ Have Wrecked American Rail
Description: After World War II, railroad companies ceded freight, including mail and perishables, to semi trucks and instead favored goods like newsprint, chemicals and steel coils, which could sit in rail yards for days. Many freight companies made this change enthusiastically; trucking’s rise gave them a strong reason to stop servicing goods that were financial and… Read more »
The economics of Costco rotisserie chicken
Description: Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost. Source: TheHustle.com Date: Oct 08, 2022 Link: https://thehustle.co/the-economics-of-costco-rotisserie-chicken/ Questions for discussion: Why has Costco kept chicken prices fixed? How has this strategy fit with overall branding strategy?… Read more »
Micron to spend up to $100 billion to build a computer chip factory in New York
Description: Micron will spend up to $100 billion over at least the next two decades building a new computer chip factory in upstate New York, the state said on Tuesday. Source: CNBC.com – video report Date: Oct 04, 2022 Link: https://www.cnbc.com/2022/10/04/micron-to-spend-up-to-100-billion-to-build-new-york-chip-plant.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is this announcement so significant? What are the implications of this development… Read more »
Patagonia founder to give apparel company to trust, direct profits toward climate crisis fight
Description: Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, said on Wednesday he is giving away the company to a trust that will use its profit to fight the climate crisis. Source: CBC.ca Date: Sep 15, 2022 Link: https://www.cbc.ca/news/business/patagonia-founder-trust-climate-crisis-1.6583492 Questions for discussion: What do you think customer reaction will be to the decision?… Read more »
Applied Marketing, 2e
Canadian Edition
