Description: How China’s economy bounced back one year after first Covid warning: CNBC After Hours Source: CNBC.com – video report Date: Dec 30, 2020 Link: https://www.cnbc.com/video/2020/12/30/how-chinas-economy-bounced-back-one-year-after-first-covid-warning-coronavirus-wuhan.html Questions for discussion: Summarize the highlights in this report. Which industries were hit worst of all by Covid-19? How do you think 2021 will play out around the world?
Posts Categorized: Supply Chain
Tesla’s Musk claims ‘during dark days of Model 3’ he sought an Apple buyout
Description: Elon Musk on Tuesday wasn’t about to let Apple Inc, suck up all the oxygen on Wall Street, on the back of reports that the iPhone maker was again considering rolling out an electric vehicle of its own by 2024. Source: MarketWatch.com Date: Dec 22, 2020 Link: https://www.marketwatch.com/story/teslas-musk-claims-during-dark-days-of-model-3-he-sought-an-apple-buyout-11608675875 Questions for discussion: Would a merger… Read more »
SPOS #752 – Jeffrey Gitomer On Sales (Now More Than Ever)
Description: Here it is: Six Pixels of Separation – Episode #752 – Host: Mitch Joel. First, a mea culpa: I had to record the audio for this episode over Zoom. There was a glitch with my usual software (it kept crashing), so I am hopeful that you will stick with this content, because it’s important… and it… Read more »
About 150 Cadillac dealers take GM buyouts rather than invest in EVs
Description: DETROIT – About 150 General Motors dealers have accepted buyouts and will stop selling Cadillacs as the Detroit automaker pivots the luxury brand to lead its all-electric vehicle efforts, a person familiar with the details confirmed to CNBC. Source: CNBC.com – video report Date: Dec 05, 2020 Link: https://www.cnbc.com/2020/12/04/about-150-cadillac-dealers-take-gm-buyouts-rather-than-invest-in-evs.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain why some dealerships… Read more »
Twitch and TikTok Help Breakthrough Artists to Bypass Big Music
Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok. Source: Bloomberg.com… Read more »
Taxing Airbnb and Netflix may level the playing field, but it won’t likely change consumer habits
Description: Though Canadians are probably going to have to pay more for U.S. streaming services Source: FinancialPost.com Date: Dec 02, 2020 Link: https://financialpost.com/technology/taxing-airbnb-and-netflix-may-level-the-playing-field-but-it-wont-likely-change-consumer-habits Questions for discussion: What is the expected impact of imposing taxes on these services? How do you think consumers and industry players will react? Why do you suppose government has waited until… Read more »
Zoom investors are looking to a post-pandemic 2021 even with current growth at over 300%
Description: Zoom is poised to show another monster quarter when it reports results on Monday, with sales growth expected to top 300% for a second straight period. Source: CNBC.com – video report Date: Nov 29, 2020 Link: https://www.cnbc.com/2020/11/29/zoom-investors-look-to-post-pandemic-2021-even-with-big-q3-expected.html Questions for discussion: Explain the relationship of Zoom stock price to news releases about Covid-19 vaccines. What does… Read more »
Cheese giant enters standoff with Canadian supermarkets over fines as pandemic supply challenges mount
Description: With demand high and production down because of COVID-19, producer balks at grocers’ fines for light shipments Source: FinancialPost.com Date: Nov 25, 2020 Link: https://financialpost.com/news/retail-marketing/cheese-giant-enters-standoff-with-canadian-supermarkets-over-fines-as-pandemic-supply-challenges-mount Questions for discussion: What are the reasons for the use of penalties? Do you think they can be justified at this time of Covid-19? How else can marketers deal… Read more »
Restaurant tech start-up Toast soars to $8 billion valuation seven months after cutting half its staff
Description: Toast, a start-up that sells software to help restaurants with online ordering, has had a rollercoaster of a year managing through the pandemic. Of late, business has been booming, Source: CNBC.com – video report Date: Nov 24, 2020 Link: https://www.cnbc.com/2020/11/23/restaurant-tech-start-up-toast-worth-8-billion-in-employee-share-sale.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the changing environment facing the firm. Do you think it can sustain… Read more »
People with disabilities are an underserved community with money to spend
Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability. Source: eMarketer.com Date: Nov 20, 2020 Link:… Read more »
Applied Marketing, 2e
Canadian Edition
