Description: The nonprofit Center for Science in the Public Interest is pressuring CPG brands and grocers to restrict the ubiquitous in-store placement of sugary soda, punch, lemonade, and sports drinks. Source: MediaPost.com – video report Date: Nov 05, 2021 Link: https://www.mediapost.com/publications/article/368407/advocacy-group-asks-brands-grocers-to-keep-soda.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124205&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What do you believe the response should be from the retail… Read more »
Posts Categorized: Supply Chain
Spotify and Pandora lead US in audio listeners
Description: Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year. Source: eMarketer.com Date: Oct 12, 2021 Link: https://www.emarketer.com/content/spotify-pandora-lead-us-audio-listeners Questions for discussion: What does the data say about the competitive differences? Why is Spotify leading? What can the competition to in response?
Netflix’s ‘Squid Game’ success opens doors for competition to take advantage of cheaper global production costs
Description: In the streaming wars, one company’s hit is another company’s failure. Netflix’s “Squid Game” is an exception. Source: CNBC.com – video report Date: Oct 16, 2021 Link: https://www.cnbc.com/2021/10/16/netflixs-squid-game-success-shines-light-on-international-discounts.html Questions for discussion: What is happening in the global marketplace of entertainment production? Why is it so critical that the product appeal to an American audience? What… Read more »
Consumers are splurging on diamonds. Signet Jewelers just hiked its full-year outlook — again
Description: Signet Jewelers on Tuesday said it agreed to buy the off-mall jewelry chain Diamonds Direct USA for $490 million in cash, in a bid to reach younger shoppers and inch closer to hitting its annual revenue goal of $9 billion. Source: CNBC.com Date: Oct 12, 2021 Link: https://www.cnbc.com/2021/10/12/signet-jewelers-to-buy-diamonds-direct-hikes-outlook-before-holidays.html Questions for discussion: What explains the surge… Read more »
Methane from cow burps and farts is a big contributor to climate change — feeding them seaweed may help
Description: Methane is a major contributor to global heating, and cows produce a lot of it. There may, however, be a way to reduce all that gas: seaweed. Source: CNBC.com – video report Date: Oct 12, 2021 Link: https://www.cnbc.com/2021/10/12/seaweed-could-help-cow-farts-contribute-less-to-climate-change.html Questions for discussion: What are the possible business opportunities related to this research? How can Maine… Read more »
Subscription OTT services help push Canadian viewership to 28 million
Description: Canadian viewership will reach new heights this year, according to our latest digital video viewer forecast. Previously, we expected the number of video viewers to reach 28.0 million in 2024, but we now forecast that milestone will be met next year. Nearly 18 months of restricted public gatherings have led to more time at… Read more »
A return to cities: Condo sales roar back to life
Description: Lauren Haw, CEO of Zoocasa, talks with Financial Post’s Larysa Harapyn about rebounding condo sales, as people return to the cities. Source: FinancialPost.com – video report Date: Sep 07, 2021 Link: https://youtu.be/8P15UO7Kkp8 Questions for discussion: How does the report explain the condo market? Which forces are helping to boost sales and prices?
Plant-Based Foods Expand, With Consumers Hungry for More
Description: A broad variety of options are now available in grocery aisles and on restaurant menus, and more companies are looking to get in on the action. Source: NYTimes.com Date: Sep 08, 2021 Link: https://www.nytimes.com/2021/09/08/business/plant-based-food-companies.html Questions for discussion: Why is the plant-based food industry growing? What sorts of food items would you expect to see… Read more »
Tech giants are rushing to develop their own chips – here’s why
Description: Not content with relying on standard chips that are in high demand, some of the world’s biggest tech firms are developing their own semiconductors. Source: CNBC.com – video report Date: Sep 06, 2021 Link: https://www.cnbc.com/2021/09/06/why-tesla-apple-google-and-facebook-are-designing-their-own-chips.html Questions for discussion: Why are tech companies interested in developing this area of the business? What are the advantages… Read more »
How Amazon’s cloud business generates billions in profit
Description: Every year since at least 2014, more than half of Amazon’s operating profit has come from the online retailer’s cloud division, Amazon Web Services, which provides online services and tools that software developers can stitch together to run websites and applications. Source: CNBC.com – video report Date: Sep 05, 2021 Link: https://www.cnbc.com/2021/09/05/how-amazon-web-services-makes-money-estimated-margins-by-service.html Questions for discussion: Are… Read more »
Applied Marketing, 2e
Canadian Edition
