Description: Signet Jewelers on Tuesday said it agreed to buy the off-mall jewelry chain Diamonds Direct USA for $490 million in cash, in a bid to reach younger shoppers and inch closer to hitting its annual revenue goal of $9 billion.
Date: Oct 12, 2021
Questions for discussion:
- What explains the surge in diamond sales and other businesses cited in the article?
- How should marketers in these businesses respond to changing conditions?