Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Retail Marketing, Supply Chain.

Description: Signet Jewelers on Tuesday said it agreed to buy the off-mall jewelry chain Diamonds Direct USA for $490 million in cash, in a bid to reach younger shoppers and inch closer to hitting its annual revenue goal of $9 billion.


Date: Oct 12, 2021


Questions for discussion:

  • What explains the surge in diamond sales and other businesses cited in the article?
  • How should marketers in these businesses respond to changing conditions?