Lululemon CEO says there’s enough inventory coming to meet forecast

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Description: As many retailers fret about supply chain disruptions ahead of the holiday shopping season, Lululemon Athletica Inc.’s chief executive said he’s not worried about meeting sales targets.

Source: BNNBloomberg.com – video report

Date: Oct 28, 2021

Link: https://www.bnnbloomberg.ca/lululemon-ceo-says-there-s-enough-inventory-coming-to-meet-forecast-1.1672371

Questions for discussion:

  • Summarize the marketing situation the company is in today using SWOT analysis.
  • What would you project for the company going forward over the next five years and what strategies would you recommend?