Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: As many retailers fret about supply chain disruptions ahead of the holiday shopping season, Lululemon Athletica Inc.’s chief executive said he’s not worried about meeting sales targets.

Source: – video report

Date: Oct 28, 2021


Questions for discussion:

  • Summarize the marketing situation the company is in today using SWOT analysis.
  • What would you project for the company going forward over the next five years and what strategies would you recommend?