Peloton or the gym? More people are choosing both. What that means for the fitness industry

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it.

Source: CNBC.com – video report

Date: Oct 26, 2021

Link: https://www.cnbc.com/2021/10/26/peloton-or-the-gym-why-decidewhat-this-means-for-fitness-companies.html

Questions for discussion:

  • What does the data say about consumer attitudes toward at-home and at-gym participation?
  • What does this mean for the industry?
  • How can companies like Peloton make use of this trend, from a strategic marketing point of view?