This 24-year-old has raised more than $600,000 for charity — by asking for beer money on national TV

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Anheuser-Busch and Venmo are matching donations to the University of Iowa children’s hospital

Source: MarketWatch.com

Date: Sep 20, 2019

Link: https://www.marketwatch.com/story/this-24-year-old-has-raised-100000-for-charity-by-asking-for-beer-money-on-national-tv-2019-09-18?mod=mw_theo_homepage

Questions for discussion:

  • What does this story say about the power of social media?
  • Why were the firms involved quick to contribute funds?
  • What lessons should marketers take away?
  • Could the story have gone off the rails?