Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Anheuser-Busch and Venmo are matching donations to the University of Iowa children’s hospital


Date: Sep 20, 2019


Questions for discussion:

  • What does this story say about the power of social media?
  • Why were the firms involved quick to contribute funds?
  • What lessons should marketers take away?
  • Could the story have gone off the rails?