Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Paper-cup version to last for only two weeks of month-long program, value of prizes has been cut by more than half


Date: Feb 19, 2020


Questions for discussion:

  • What are the changes to the contest and why has Tim Hortons made these decisions?
  • Do you think the data collected will be worthwhile to the marketing department?