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Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe

Source: AMA.org

Date: Oct 09, 2020

Link: https://www.ama.org/marketing-news/a-tablespoon-of-trademark/

Questions for discussion:

  • How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today?
  • What are the similarities between the target markets then versus today?
  • Which other businesses could benefit by this growing trend in consumer behavior?