Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe


Date: Oct 09, 2020


Questions for discussion:

  • How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today?
  • What are the similarities between the target markets then versus today?
  • Which other businesses could benefit by this growing trend in consumer behavior?