Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe
Date: Oct 09, 2020
Questions for discussion:
- How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today?
- What are the similarities between the target markets then versus today?
- Which other businesses could benefit by this growing trend in consumer behavior?