Description: It’s been 35 years since the Canadian men’s national soccer team competed in the FIFA World Cup and the hype surrounding the qualifiers couldn’t be any bigger as this country heads into the next round at the top of the table.

Source: BNNBloomberg.ca – video report

Date: Jan 21, 2022

Link: https://www.bnnbloomberg.ca/canadian-soccer-is-hotter-than-ever-too-bad-we-can-t-cash-in-1.1713466

​Questions for discussion:

• How does the report characterize the business of Canadian soccer?
• What would you advise the industry, from a marketing perspective?
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