Description: US advertisers can now run clickable ads within the Spotify app, per a company press release.
Source: eMarketer.com
Date: Jan 10, 2022
Link: https://www.emarketer.com/content/advertisers-now-run-clickable-podcast-ads-on-spotify?ecid=NL1001
Questions for discussion:
- How does this new ad system work?
- Is it a good idea, in your opinion?
- Do you think it will resonate with consumers?