Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: US advertisers can now run clickable ads within the Spotify app, per a company press release.


Date: Jan 10, 2022


Questions for discussion:

  • How does this new ad system work?
  • Is it a good idea, in your opinion?
  • Do you think it will resonate with consumers?