What to know about the Apple privacy changes that crushed Facebook parent Meta

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Shares of Facebook parent Meta were hammered Thursday, falling 26% after the company revealed that privacy changes Apple made to its iOS platform last year have begun to sink their teeth into the social networking giant’s bottom line.

Source: Yahoo.Finance.com – video report

Date: Feb 03, 2022

Link: https://finance.yahoo.com/news/how-apple-app-tracking-transparency-works-162225922-220141435.html

Questions for discussion:

  • Why did Meta shares fall in value so dramatically?
  • Why do you think this event affected other technology share values?
  • Do you think this is an opportunity for investors to buy or a harbinger of further trouble ahead?
  • What would you advise management at Meta?