Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Disney is on the defensive after actor Peter Dinklage criticized its plans to release a live-action remake of Snow White and the Seven Dwarfs.


Date: Jan 26, 2022


Questions for discussion:

  • Do you think Disney can avoid a public backlash with this planned project?
  • How would you deal with the Snow White franchise, as a marketer?