Facebook to change name to focus on the metaverse: report

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: According to a report from “The Verge”, Facebook is planning to rebrand the company with a new name to focus on building the metaverse. Source: Yahoo.Finance.com – video report Date: Oct 20, 2021 Link: https://ca.finance.yahoo.com/video/facebook-change-name-focus-metaverse-152549734.html Questions for discussion: What is driving the decision to rebrand Facebook? Do you think this makes sense from a… Read more »

Shopify partners with Spotify to give musicians new options for merchandise sales

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: TORONTO — E-commerce behemoth Shopify Inc. is linking up with streaming giant Spotify in a partnership meant to give musicians more control over their virtual merchandise tables on the music platform. Source: Yahoo.Finance.com Date: Oct 20, 2021 Link: https://ca.finance.yahoo.com/news/shopify-partners-spotify-musicians-options-140422387.html Questions for discussion: Why does this development make sense from a marketing point of view?… Read more »

David Schonthal On Innovation And New Ideas – This Week’s Six Pixels of Separation Podcast

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: David Schonthal is a Clinical Professor of Innovation & Entrepreneurship at the Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He also serves as the Faculty Director of Kellogg’s Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs. Outside… Read more »

For Teen Girls, Instagram Is a Cesspool

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Relationship Marketing.

Description: When Frances Haugen, a former product manager at Facebook, told a Senate hearing this week that the company put its “astronomical profits before people,” the outcry was loud and indignant. The social media company’s founder and chief executive, Mark Zuckerberg, responded with a Facebook post insisting, “We care deeply about issues like safety, well-being and mental health.”… Read more »

Americans’ Trust in Media Dips to Second Lowest on Record

Posted by & filed under Consumer/Buyer Behavior, Ethics, Marketing Research, Relationship Marketing.

Description: WASHINGTON, D.C. — Americans’ trust in the media to report the news fully, accurately and fairly has edged down four percentage points since last year to 36%, making this year’s reading the second lowest in Gallup’s trend. Source: Gallup.com Date: Oct 07, 2021 Link: https://news.gallup.com/poll/355526/americans-trust-media-dips-second-lowest-record.aspx Questions for discussion: Summarize and explain the concerns with… Read more »

Facebook feels one-two punch of whistleblower, tech outages. Don’t expect a big brand response

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Boycotts like last year’s #StopHateForProfit are unlikely, but frustrations are brewing that could put a longer-term dent in the company’s armor. Source: MarketingDive.com Date: Oct 05, 2021 Link: https://www.marketingdive.com/news/facebook-feels-one-two-punch-of-whistleblower-tech-outages-dont-expect-a/607683/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-05%20Marketing%20Dive%20Newsletter%20%5Bissue:37135%5D&utm_term=Marketing%20Dive Questions for discussion: What is the essence of the issue FB is facing? How do you think this will affect users and advertisers? What would… Read more »

These 3 friends built a $1 billion used cars business

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: CNBC Make It’s Karen Gilchrist spoke to Carro co-founder and CEO Aaron Tan about how he and his college friends built a billion-dollar business selling used cars, and what the road ahead has in store. Source: CNBC.com – video report Date: Oct 03, 2021 Link: https://www.cnbc.com/video/2021/10/03/carro-how-aaron-tan-and-friends-built-a-1-billion-used-cars-business.html Questions for discussion: Describe the business model and… Read more »

Crown Royal 3D-prints immersive world for canned cocktails

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Crown Royal’s latest marketing effort nods to the metaverse — a buzzword referring to online spaces that bridge the real world with virtual ones — while throwing a spotlight on new ready-to-drink (RTD) canned cocktail offerings. Source: MarketingDrive.com – video report Date: Sep 27, 2021 Link: https://www.marketingdive.com/news/crown-royal-3d-prints-immersive-world-for-canned-cocktails/607208/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-27%20Marketing%20Dive%20Newsletter%20%5Bissue:36956%5D&utm_term=Marketing%20Dive Questions for discussion: Who is the target… Read more »

Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. Source: MarketingPost.com Date: Sep 27, 2021 Link: https://www.mediapost.com/publications/article/367211/google-ads-pushes-phrase-or-broad-matches-vs.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123778&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What is the change taking place in search keywords? How should marketers make use of this change to enhance their chances… Read more »

In Race for 5G, Alarm and Security Services Get Stuck in the Middle

Posted by & filed under Innovation, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Covid-19 shutdowns and chip shortages have made it more difficult to upgrade devices and meet a deadline set by AT&T. Source: NYTimes.com Date: Sep 27, 2021 Link: https://www.nytimes.com/2021/09/24/technology/att-5g-race.html?utm_source=incthismorning Questions for discussion: What does the article say about the supply chain issues facing companies? How should the industry dealk with this issue? Should government be… Read more »