How To Price a New Product in a Competitive Market

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: If you understand buying a new pair of running shoes, you can figure out how to price your product

Source: INC.com

Date: Mar 10, 2022

Link: https://www.inc.com/joe-procopio/how-to-price-a-new-product-in-a-competitive-market.html

Questions for discussion:

  • What is the primary factor to consider marketers develop price for a disruptive new product, according to the article?
  • Do you agree with this thinking?
  • What advice would you give entrepreneurs?