Campaign Trail: Ruggable rejects restrictions in debut brand effort

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: “Take the Floor” marks the DTC brand’s first national campaign and emphasizes the freedom of being at home.

Source: MarketingDive.com

Date: Mar 11, 2022

Link: https://www.marketingdive.com/news/campaign-trail-ruggable-rejects-restrictions-in-debut-brand-effort/620189/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-03-11%20Marketing%20Dive%20Newsletter%20%5Bissue:40314%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What does the report say is the messaging to the target audience?
  • Do you think this message resonates with them?
  • Do you think it is sufficient to trigger purchases?