Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: “Take the Floor” marks the DTC brand’s first national campaign and emphasizes the freedom of being at home.


Date: Mar 11, 2022


Questions for discussion:

  • What does the report say is the messaging to the target audience?
  • Do you think this message resonates with them?
  • Do you think it is sufficient to trigger purchases?