Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Criticism of Russia has become a common feature of advertisements and the marketing industry.

Source: NYTimes.com

Date: Mar 05, 2022

Link: https://www.nytimes.com/2022/03/05/business/media/ukraine-advertising.html

Questions for discussion:

  • What does the report say about the way advertising is penetrating digital barriers?
  • In general, do you think there is any potential problem with advertisers taking a political position in this way?