Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing.

Description: The trend: A number of retailers, including Amazon, Nordstrom, and Target, have used Black History Month to highlight their efforts to increase the number of products produced by Black-owned brands and products on their shelves.


Date: Feb 24, 2022


Questions for discussion:

  • What does the report say about the opportunities available to businesses?
  • How would you advise companies to approach this area of strategic thinking?