Canadian Tire unveils $3.4B plan to improve customer experience, drive growth

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Canadian Tire Corp. has announced a multi-billion dollar plan to improve customer service and bolster sales.

Source: BNNBloomberg.ca – video report

Date: Mar 11, 2022

Link: https://www.bnnbloomberg.ca/canadian-tire-unveils-3-4b-plan-to-improve-customer-experience-drive-growth-1.1735668

Questions for discussion:

  • What are the plans presented in this report and what do you think of them?
  • What else would would advise the firm do strategically?