Meta Says It Wants to Boost Women-Led Businesses

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Women launched a ton of businesses during the pandemic, but they still face challenges that men don’t. The social media giant has launched an e-learning platform to help these entrepreneurs get ahead

Source: INC.com

Date: Mar 02, 2022

Link: https://www.inc.com/rebecca-deczynski/international-womens-month-meta-women-led-small-business.html

Questions for discussion:

  • What are the benefits that accrue to Meta brand for providing these services?
  • How does this strategy help marketing at Meta?
  • Do you think this approach works to the firm’s benefit?
  • What else could Meta do to encourage relationships with this business segment?
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