Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Women launched a ton of businesses during the pandemic, but they still face challenges that men don’t. The social media giant has launched an e-learning platform to help these entrepreneurs get ahead


Date: Mar 02, 2022


Questions for discussion:

  • What are the benefits that accrue to Meta brand for providing these services?
  • How does this strategy help marketing at Meta?
  • Do you think this approach works to the firm’s benefit?
  • What else could Meta do to encourage relationships with this business segment?