Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Shopify Inc. says it has taken down the vast majority of content that five textbook publishers say is pirated and infringes on their trademarks.

Source: BNNBloomberg. Ca – video report

Date: Mar 04, 2022


Questions for discussion:

  • What are the problems facing Shopify?
  • What damage do you think is done to the company’s brand as a result of this litigation?
  • What would you advise the firm to do?