Lululemon launches into footwear as it seeks to take on industry giants like Nike, Adidas

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Description: Lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras and deepening its rivalry with giants like Nike and Adidas.

Source: CNBC.com – video report

Date: Mar 08, 2022

Link: https://www.cnbc.com/2022/03/08/lululemon-footwear-marks-new-product-to-take-on-nike-adidas.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What are the challenges and advantages Lululemon has by entering this market?
  • How would you go about building sales?
  • Do you think footwear will become a complementary product for the Lululemon customers?