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Description: Lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras and deepening its rivalry with giants like Nike and Adidas.

Source: – video report

Date: Mar 08, 2022


Questions for discussion:

  • What are the challenges and advantages Lululemon has by entering this market?
  • How would you go about building sales?
  • Do you think footwear will become a complementary product for the Lululemon customers?