Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products Source: CBC.ca – video report Date: Nov 07, 2019 Link: https://www.cbc.ca/news/business/canopy-growth-drake-more-life-1.5351195 Questions for discussion: What is the benefit to partnering with a public personality like Drake? Are there risks to this approach to branding?
Posts Categorized: Product Brands and Branding
How Chipotle returned to the top after disastrous food-safety scares
How Chipotle returned to the top after disastrous food-safety scares Description: How Chipotle returned to the top after disastrous food-safety scares Source: CNBC.com – video report Date: Nov 06, 2019 Link: https://www.cnbc.com/video/2019/11/05/ceo-brian-niccol-turns-chipotle-mexican-grill-around-after-food-safety-scares.html Questions for discussion: How is Taco Bell managed differently from Chipotle? How would you increase business at Chipotle? Do you think Chipotle is… Read more »
‘Built for success’: Canopy’s big bet on pot drinks looms ahead of launch
Description: SMITHS FALLS, ONT. — Innocuously tucked inside Canopy Growth Corp.’s cavernous, custom-built bottling facility is a series of four vats which may be the most important pieces of equipment the pot giant owns. Source: BNNBloomberg.com – video report Date: Oct 30, 2019 Link: https://www.bnnbloomberg.ca/built-for-success-canopy-s-big-bet-on-pot-drinks-looms-ahead-of-launch-1.1340171 Questions for discussion: Summarize the key strategic decisions being made by… Read more »
Facebook sued for age, gender bias in financial services ads
Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »
High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized
Description: 2nd phase of cannabis legalization creates wave of potential business opportunities Source: CBC.ca Date: Oct 17, 2019 Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684 Questions for discussion: Summarize the marketing thinking, as reported in this article. What would you advise the firm? What possible problems do you see on the horizon?
What is a VSCO girl? Learn about the trend dominating teen fashion
Description: Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T-shirts, Birkenstocks, scrunchies, seashell chokers and more. Source: NBC.com – video report Date: Oct 11, 2019 Link:… Read more »
BMW’s Mini is fighting to stay alive in SUV-obsessed America
Description: Premium small car maker Mini acknowledges these are tough times for tiny cars in America. But as Fiat Chrysler and others retreat, Mini sees opportunity to steal customers in the small-car market. Source: CNBC.com – video report Date: Oct 04, 2019 Link: https://www.cnbc.com/2019/10/03/bmws-mini-is-fighting-to-stay-alive-in-suv-obsessed-america.html Questions for discussion: Why are small cars having trouble in the U.S. marketplace?… Read more »
Canopy inks BioSteel deal to enter CBD sports drinks market
Description: Canopy Growth Corp. is acquiring a majority stake in BioSteel Sports Nutrition Inc., as the pot giant aims to quench the thirst of prospective consumers with a line of cannabis-infused sports drinks. Source: BNNBloomberg.com – video report Date: Oct 04, 2019 Link: https://www.bnnbloomberg.ca/canopy-inks-biosteel-deal-to-enter-cbd-sports-drinks-market-1.1324922 Questions for discussion: Does this acquisition make sense for brand building… Read more »
An exclusive first look at the new McDonald’s Beyond Meat burger
Description: McDonald’s Inc. is preparing to launch a Beyond Meat sandwich and it will conduct its first global test of the landmark offering in a patch of cities and towns in Southwestern Ontario. Source: Financial.Post.com – video report Date: Sep 26, 2019 Link: https://www.youtube.com/watch?v=ec0SrjRJmOc Questions for discussion: What are the “strategic marketing” similarities to regular… Read more »
Beauty company must pay FTC $1.76M for falsely labeling products as organic and vegan — how NOT to get duped
Description: A brand sold at Nordstrom and Urban Outfitters ‘harmed consumers,’ the FTC said Source: MarketWatch.com Date: Sep 27, 2019 Link: https://www.marketwatch.com/story/beauty-company-must-pay-ftc-176m-for-falsely-labeling-products-as-organic-and-vegan-how-not-to-get-duped-2019-09-26?reflink=MW_GoogleNews Questions for discussion: What does this article say about the branding and labeling problems for consumers and marketers? What advice would you pass on to both parties?
Applied Marketing, 2e
Canadian Edition
