Description: How companies like Google and IBM plan to profit from quantum computing Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/video/2020/01/17/how-quantum-computing-works-google-ibm-dwave-amazon.html Questions for discussion: Summarize the key ideas and issues facing the firms involved in the quantum computing environment. What are some of the applications and opportunities, according to the report?
Posts Categorized: Product Brands and Branding
Porsche logs record global sales ahead of 2020 Tesla showdown
Description: German high-performance car manufacturer Porsche has revealed that 2019 was a record year for global sales. Source: CNBC.com – video report Date: Jan 09, 2020 Link: https://www.cnbc.com/2020/01/13/porsche-logs-record-global-sales-ahead-of-2020-tesla-showdown.html Questions for discussion: What does the report say about the changing competition between auto brands and products? How would you position Tesla in a perceptual map?
Lululemon used to be a niche player, now some think it could be the next Nike
Description: For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern. Source: FinancialPost.com Date: Jan 16, 2020 Link: https://business.financialpost.com/investing/lululemon-used-to-be-a-niche-player-now-some-think-it-could-be-the-next-nike Questions for discussion:… Read more »
How getting ‘fired’ by the Kardashians led Daymond John to ‘Shark Tank’
Description: While most people today know Daymond John as the creator of the clothing brand FUBU and an investor on ABC’s “Shark Tank,” in the early 2000s, John worked closely with the Kardashian family. Source: CNBC.com – video report Date: Jan 09, 2020 Link: https://www.cnbc.com/2020/01/07/daymond-john-was-fired-by-the-kardashians-so-he-could-join-shark-tank.html Questions for discussion: How has Daymond John become a brand?… Read more »
Stocks: Bull or Bubble?
Description: Welcome to Episode #207 of the Zacks Market Edge Podcast. Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. This week, Tracey is joined by Kevin Cook, Zacks Senior Equity Strategist, for… Read more »
‘She found out she would be a civil servant in a tiara.’ How #Megxit will make Meghan and Harry rich beyond their wildest dreams
Description: With advice from friends like Oprah, the royal couple will likely follow the Obamas’ lucrative post-White House career model with philanthropy, book deals and Netflix Source: MarketWatch.com Date: Jan 11, 2020 Link: https://www.marketwatch.com/story/prince-harry-and-meghan-markle-plan-to-be-financially-independent-but-only-one-of-them-can-legitimately-claim-that-status-2020-01-08?mod=home-page Questions for discussion: What are the marketing possibilities available? How would you manage this opportunity? Would becoming Governor General of Canada,… Read more »
‘Damning’ Boeing messages reveal efforts to manipulate regulators of 737 Max
Description: Boeing employees boasted about bullying regulators to approve the now-grounded 737 Max without requiring pilots to undergo simulator training while others raised safety concerns and complained about lax standards, according to a trove of internal documents the company released on Thursday. Source: CNBC.com – video report Date: Jan 10, 2020 Link: https://www.cnbc.com/2020/01/09/boeing-releases-communications-on-737-max-simulators-it-calls-completely-unacceptable.html Questions for discussion:… Read more »
A revival is under way in the chip business
Description: The high-tech industry is as cyclical as any commodity Source: Economist.com Date: Jan 11, 2020 Link: https://www.economist.com/business/2020/01/11/a-revival-is-under-way-in-the-chip-business?cid1=cust/ednew/n/bl/n/2020/01/9n/owned/n/n/nwl/n/n/NA/375381/n Questions for discussion: Summarize the key points made about the industry in the report. What does the report suggest about the near future for the industry?
Instagram User Growth in the US Will Drop to Single Digits For the First Time
Description: In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected. Source: eMarketer.com Date: Jan… Read more »
Tesla tops Wall Street estimates with a record 112,000 vehicle deliveries in fourth quarter
Description: Tesla delivered a record 112,000 vehicles globally during the fourth quarter, significantly topping Wall Street estimates and achieving CEO Elon Musk’s year-end sales goal. Source: CNBC.com – video report Date: Jan 03, 2020 Link: https://www.cnbc.com/2020/01/03/tesla-tsla-4q-2019-production-and-delivery-numbers.html Questions for discussion: Why is Tesla’s sales level so significant an indicator? How well do you think the Model 3… Read more »
Applied Marketing, 2e
Canadian Edition
