Posted by & filed under Consumer/Buyer Behavior, Product Brands and Branding.

Description: Premium small car maker Mini acknowledges these are tough times for tiny cars in America. But as Fiat Chrysler and others retreat, Mini sees opportunity to steal customers in the small-car market.

Source: – video report

Date: Oct 04, 2019


Questions for discussion:

  • Why are small cars having trouble in the U.S. marketplace?
  • What would you advise marketers to do?