Posted by & filed under Consumer/Buyer Behavior, Ethics, Marketing Strategy, Product Brands and Branding.

Description: A brand sold at Nordstrom and Urban Outfitters ‘harmed consumers,’ the FTC said


Date: Sep 27, 2019


Questions for discussion:

  • What does this article say about the branding and labeling problems for consumers and marketers?
  • What advice would you pass on to both parties?