Beauty company must pay FTC $1.76M for falsely labeling products as organic and vegan — how NOT to get duped

Posted by & filed under Consumer/Buyer Behavior, Ethics, Marketing Strategy, Product Brands and Branding.

Description: A brand sold at Nordstrom and Urban Outfitters ‘harmed consumers,’ the FTC said

Source: MarketWatch.com

Date: Sep 27, 2019

Link: https://www.marketwatch.com/story/beauty-company-must-pay-ftc-176m-for-falsely-labeling-products-as-organic-and-vegan-how-not-to-get-duped-2019-09-26?reflink=MW_GoogleNews

Questions for discussion:

  • What does this article say about the branding and labeling problems for consumers and marketers?
  • What advice would you pass on to both parties?