Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Product Brands and Branding.

Description: Canopy Growth Corp. is acquiring a majority stake in BioSteel Sports Nutrition Inc., as the pot giant aims to quench the thirst of prospective consumers with a line of cannabis-infused sports drinks.

Source: – video report

Date: Oct 04, 2019


Questions for discussion:

  • Does this acquisition make sense for brand building at Canopy?
  • How would you suggest the firm market CBD sports products?