Description: Canopy Growth Corp. is acquiring a majority stake in BioSteel Sports Nutrition Inc., as the pot giant aims to quench the thirst of prospective consumers with a line of cannabis-infused sports drinks.
Source: BNNBloomberg.com – video report
Date: Oct 04, 2019
Link: https://www.bnnbloomberg.ca/canopy-inks-biosteel-deal-to-enter-cbd-sports-drinks-market-1.1324922
Questions for discussion:
- Does this acquisition make sense for brand building at Canopy?
- How would you suggest the firm market CBD sports products?
