Description: As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. Source: CNBC.com – video report Date: Nov 29, 2019 Link: https://www.cnbc.com/2019/11/29/the-direct-to-consumer-strategy-is-making-a-run-at-amazons-throne.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What is happening as more… Read more »
Posts Categorized: Product Brands and Branding
Peloton’s viral ad captures a ‘116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman’
Description: It’s the classic feel-good Christmas tale. A husband wants his wife to lose a little around the middle, so he gives her some exercise equipment. She’s thrilled but also scared. She captures her journey of apparent self-discovery on social media for a year, so that the happy couple can celebrate the following Christmas by… Read more »
SPOS #699 – Ron Tite On Think Do Say
Description: Here it is: Six Pixels of Separation – Episode #699 – Host: Mitch Joel. These are the hard conversations to have (from a professional standpoint). Ron Tite and I are very close friends. It’s rare that a day goes by without some point of connectivity (a train of texts, a call, etc…). I’ve admired his work, his… Read more »
Big brands troll Elon Musk’s Cybertruck with their own versions on Twitter
Description: Brands including Lego and Pepsi have taken to Twitter to mock Tesla’s Cybertruck — the ‘bulletproof’ electric pickup truck whose windows were smashed by a metal ball at its launch last week. Source: CNBC.com – video report Date: Nov 29, 2019 Link: https://www.cnbc.com/2019/11/28/elon-musks-cybertruck-is-being-trolled-by-brands-on-twitter.html Questions for discussion: Is this publicity “positive” in any way for Tesla?… Read more »
Why White Castle isn’t a fast-food giant
Description: If you’ve ever eaten a hamburger at a fast-food restaurant, White Castle deserves at least some of the credit. The Columbus, Ohio-based chain is famous for its cheap, small burgers. It’s also widely regarded as the first fast-food hamburger chain in the United States. Source: CNBC.com – video report Date: Nov 19, 2019 Link:… Read more »
Will Anyone Buy Elon Musk’s New Pickup?
Description: Elon Musk yesterday unveiled his company’s new “Cybertruck,” an electric pickup that Tesla hopes will rival Ford’s best-selling F-150 line, Karen Zraick, Neal Boudette and Daniel Victor of the NYT write. Source: NYTimes.com Date: Nov 22, 2019 Link: https://www.nytimes.com/2019/11/22/business/dealbook/tesla-pickup-elon-musk.html Questions for discussion: Do you think the Cybertruck will appeal to traditional truck buyers? Who do you… Read more »
Inside Home Depot’s efforts to stop a growing theft problem at its stores
Description: Imagine loading up a cart full of merchandise at a store, and just walking out the door in broad daylight as store employees watch you do it. Source: CNBC.com – video report Date: Nov 22, 2019 Link: https://www.cnbc.com/2019/11/22/inside-home-depots-efforts-to-stop-a-growing-theft-problem.html Questions for discussion: What are the theft-related problems facing retailers like Home Depot? How does this… Read more »
Fender’s CEO learned this key lesson in product development from Steve Jobs
Description: LISBON, Portugal — Before Andy Mooney took the reins at guitar maker Fender, he was an executive at two other companies — Nike and Disney. And it was during his time at Disney that he met iconic entrepreneur Steve Jobs. Source: CNBC.com Date: Nov 08, 2019 Link: https://www.cnbc.com/2019/11/08/fenders-ceo-learned-this-product-lesson-from-steve-jobs.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the article say about brand… Read more »
Big sendoff for Don Cherry best end to story that’s dividing our country: Tony Chapman
Description: Marketing expert on the fallout from the hockey icon’s firing and SportsNet’s options moving forward Source: FinancialPost.com – video report Date: Nov 13, 2019 Link: https://business.financialpost.com/news/retail-marketing/big-sendoff-for-don-cherry-best-end-to-story-thats-dividing-our-country-tony-chapman?video_autoplay=true Questions for discussion: Do you agree with Tony Chapman’s assessment and recommendations for mitigating the damage done to the sport and the brands involved? What would you advise?
The Unconventional Methods Liquor Makers Are Taking to Be More Sustainable
Description: What helps Air Co. stand out is the marketing. This vodka is “Made From Air, Water & Sun.” And it is proclaimed to be the world’s “most sustainable vodka” ever. Source: Fortune.com Date: Nov 07, 2019 Link: https://fortune.com/2019/11/07/sustainable-spirits/ Questions for discussion: How is this brand different from the competition? Do you think there is… Read more »
Applied Marketing, 2e
Canadian Edition
