Description: It’s the classic feel-good Christmas tale. A husband wants his wife to lose a little around the middle, so he gives her some exercise equipment. She’s thrilled but also scared. She captures her journey of apparent self-discovery on social media for a year, so that the happy couple can celebrate the following Christmas by reviewing her progress. The end.
Source: MarketWatch.com – video report
Date: Dec 02, 2019
Questions for discussion:
- Why is this ad controversial?
- What do you think of the message?
- Was it a successful ad, in your opinion?