Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: It’s the classic feel-good Christmas tale. A husband wants his wife to lose a little around the middle, so he gives her some exercise equipment. She’s thrilled but also scared. She captures her journey of apparent self-discovery on social media for a year, so that the happy couple can celebrate the following Christmas by reviewing her progress. The end.

Source: – video report

Date: Dec 02, 2019


Questions for discussion:

  • Why is this ad controversial?
  • What do you think of the message?
  • Was it a successful ad, in your opinion?