She Was a Candidate to Lead Levi’s. Then She Started Tweeting.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Jennifer Sey left Levi’s after her advocacy against school closures and mask mandates for children gained attention. She says it’s a matter of free speech. The company disagrees. Source: NYTimes.com Date: Mar 29, 2022 Link: https://www.nytimes.com/2022/03/25/business/levis-jen-sey.html Questions for discussion: What are the marketing issues related to this story? How has the brand been affected,… Read more »

The Battle for Your Toilet Paper Is On

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Supply Chain.

Description: Pandemic shortages gave eco-friendly toilet paper brands a boost. One reason it may last: They’re figuring out softness. (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 29, 2022 Link: https://www.bloomberg.com/news/videos/2022-03-29/the-battle-for-your-toilet-paper-is-on-video Questions for discussion: How does the report characterize the competitors in this industry? What are the advantages and disadvantages related to eco-friendly toilet… Read more »

Apple reportedly cuts production of its new iPhone SE by 20%

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Apple is scaling back production of its new budget iPhone SE due to weaker-than-expected demand, Nikkei Asia reported Monday. Source: CNBC.com – video report Date: Mar 28, 2022 Link: https://www.cnbc.com/2022/03/28/apple-reduce-production-budget-iphone-se-china.html Questions for discussion: What are the possible explanations presented in this report that explains the reduction in output? Which are the marketing issues and what should the firm be… Read more »

Dollarama says its new $5 price tag will help offset inflation and stock new products

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Canada’s largest dollar store is introducing a new $5 price tag as it looks to recoup higher costs and bring in new products Source: BNNBloomberg.ca Date: Mar 30, 2022 Link: https://www.bnnbloomberg.ca/dollarama-says-its-new-5-price-tag-will-help-offset-inflation-and-stock-new-products-1.1745185 Questions for discussion: What are the implications of introducing the $5 tag? Do you believe this decision will benefit the company? How will… Read more »

A Plastic Bag’s 2,000-Mile Journey Shows the Messy Truth About Recycling

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Supply Chain.

Description: When the British supermarket chain Tesco Plc first started ­collecting plastic bags and wrappers from customers to be recycled in March 2021, Caroline Ragueneau was thrilled. She was working as a retail assistant at a Tesco store in southwest England when the first white deposit boxes appeared, promising to turn what’s typically discarded back… Read more »

How a combined HBO Max and Discovery+ will change the AVOD landscape

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Supply Chain.

Description: As Disney+ prepares to open its platform to ads, Warner Bros. Discovery’s new offering will immediately become one of the bigger players in the growing OTT market. Source: MarketingDive.com Date: Mar 16, 2022 Link: https://www.marketingdive.com/news/how-a-combined-hbo-max-and-discovery-will-change-the-avod-landscape/620440/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2003-19-2022&utm_term=Marketing%20Dive%20Weekender Questions for discussion: What is happening in the streaming business, as reported in the article? What does this mean… Read more »

Traffic is the most important attribute for retail media networks

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Retailers are getting into the digital advertising business at a furious pace. Our first ever US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes. Source: eMarketer.com Date: Mar 14, 2022 Link: https://www.emarketer.com/content/traffic-most-important-attribute-retail-media-networks?ecid=NL1009 Questions for discussion: What does the research say… Read more »

Nike sees signs of recovery in China, which could be a good omen for other retailers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Glimmers of hope for Nike in China could be good news for other retailers with big business in the region, as companies contend with a prolonged pandemic recovery and global unrest. Source: CNBC.com – video report Date: Mar 22, 2022 Link: https://www.cnbc.com/2022/03/22/nike-recovers-in-china-potential-good-omen-for-retailers.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the report suggest is happening and why is it… Read more »

Fortnite owner Epic Games raises $36M to support Ukraine

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: The creators of the popular online video game Fortnite have raised more than $36 million US in a single day, after promising to send all the money raised from sales of a new version of the game to support humanitarian efforts in Ukraine. Source: CBC.ca Date: Mar 23, 2022 Link: https://www.cbc.ca/news/business/fortnite-ukraine-1.6392384 Questions for discussion:… Read more »

Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. Source: CNBC.com Date: Mar 23, 2022 Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html Questions for… Read more »