Michelob Ultra’s ‘Superior Bowl’ ad promotes gender equality in sports

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Michelob Ultra will run three ads during the Super Bowl to showcase its core light beer, Pure Gold organic lager and hard seltzer offering, according to a news release. Each commercial is set in “Superior Bowl,” a vintage bowling alley that attracts a raft of celebrities and is staffed by actor Steve Buscemi. Source: MarketingDive.com… Read more »

SPOS #813 – Sucharita Kodali On The Future Of Retail And Consumer Behavior

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Here it is: Six Pixels of Separation – Episode #813 – Host: Mitch Joel. When I think of retail and the state of eCommerce, I’m always curious what Sucharita Kodali is thinking. As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In… Read more »

Why This Could Be a Critical Year for Electric Cars

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Booming in a depressed market, battery-powered vehicles are a plus for the climate but pose a big threat to carmakers and parts suppliers that are slow to change. Source: NYTimes.com Date: Feb 08, 2022 Link: https://www.nytimes.com/2022/02/08/business/energy-environment/electric-cars-vehicles.html Questions for discussion: What does the report say about e-car sales and the motivation driving buyers? How can… Read more »

How Shopify Is Bringing Online Retailers Into the Future

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: The e-commerce company is rolling out easy-to-use 3-D and augmented reality tools. ​Source: INC.com Date: Feb 07, 2022 Link: https://www.inc.com/kevin-j-ryan/shopify-3d-augmented-reality-online-retail.html?utm_source=incthismorning Questions for discussion: Describe how this technology works for the retailer. What are the advantages of this innovation? How else would you suggest Shopify use this technology for its clients?

Peloton’s new CEO, Barry McCarthy, says he’s ‘here for the comeback story,’ an internal email shows

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: Peloton’s new CEO, Barry McCarthy, is telling remaining staff that he’s “here for the comeback story.” ​Source: CNBC.com – video report Date: Feb 09, 2022 Link: https://www.cnbc.com/2022/02/09/read-the-email-that-pelotons-new-ceo-barry-mccarthy-sent-to-staff.html Questions for discussion: What are the positive and negative factors facing the new CEO? What is his plan? What would you advise? Do you think the firm… Read more »

The metaverse promises to redefine marketing—here’s how to get started

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work. For now, video games and augmented and virtual reality (AR and VR) are two precursors of the metaverse that offer marketers a chance to experiment. Source: eMarketer.com Date: Feb 04,… Read more »

Omicron came for Lululemon. Which retailer is next?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Omicron has claimed its first retail victim. On Monday, Lululemon Athletica Inc. said that fourth-quarter sales and earnings would be toward the low end of its expectations — quite a surprise considering the company has been one of the industry’s stronger performers, and the holiday shopping season was expected to hold up despite the new variant. The shares fell as… Read more »

What to know about the Apple privacy changes that crushed Facebook parent Meta

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Shares of Facebook parent Meta were hammered Thursday, falling 26% after the company revealed that privacy changes Apple made to its iOS platform last year have begun to sink their teeth into the social networking giant’s bottom line. Source: Yahoo.Finance.com – video report Date: Feb 03, 2022 Link: https://finance.yahoo.com/news/how-apple-app-tracking-transparency-works-162225922-220141435.html Questions for discussion: Why did Meta… Read more »

Streaming video no longer impresses investors, so media companies need a next act

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: For the past two years, media and entertainment companies have been dead-set on showing Wall Street that they have a strong streaming video strategy to counter traditional pay-TV declines. Source: CNBC.com – video report Date: Jan 29, 2022 Link: https://www.cnbc.com/2022/01/29/streaming-video-no-longer-impresses-investors-whats-next.html Questions for discussion: Summarize the main challenges facing the industry competitors? What do you… Read more »

McDonald’s McPlant burger made with Beyond Meat sold better than expected, analyst says

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: McDonald’s McPlant burger is more popular than initially expected, according to Piper Sandler analyst Michael Lavery. Source: CNBC.com – video report Date: Jan 26, 2022 Link: https://www.cnbc.com/2022/01/26/mcdonalds-mcplant-burger-made-with-beyond-meat-sold-better-than-expected.html Questions for discussion: What do the sales results say about this food category, in you opinion? Do you think the “P.L.T.” branding is a good choice? What else… Read more »