Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Toyland is a treacherous place these days, and Mattel is the latest victim. Quarterly sales for the company plummeted 22%, and earnings missed forecasts.


Date: Feb 10, 2023


Questions for discussion:

  • Is this a marketing, management or financial problem?
  • What are the possible explanations for these financial results?
  • How does Mattel compare to the industry as a whole?
  • What would you advise the company do at this time?