Posts Categorized: Product Brands and Branding

How the secret $40 billion food fraud market works

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: The food in your kitchen cabinets may not be what it seems. Fraudsters motivated by economic gain secretly infiltrate the global food market through a variety of means, including counterfeits, dilutions, substitution and mislabeling, according to the Global Food Safety Initiative. This not only adds to your food bill, but can put your health… Read more »

Zellers stores set to open inside 25 The Bay locations across Canada

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: More than two dozen The Bay locations across Canada will soon be home to Zellers stores, as the retailer has announced more details of its plan to resurrect the defunct discount brand both online and in physical stores. Source: CBC.ca Date: Jan 18, 2023 Link: https://www.cbc.ca/news/business/zellers-the-bay-1.6717622 Questions for discussion: Why do you think the… Read more »

3 Lessons From Elon Musk’s Sabotage Of Tesla

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding.

Description: Know your customers’ needs, track your rivals, and choose a clear strategy. Source: INC.com Date: Jan 19, 2023 Link: https://www.inc.com/peter-cohan/3-lessons-from-elon-musks-sabotage-of-tesla.html Questions for discussion: What are the key criticisms and strategic advice that is presented to the company? Do you agree with this line of thinking? What would you advise?

Tesla price cuts a ‘strategic poker move by Musk,’ analyst says

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing.

Description: Wedbush Managing Director & Senior Equity Analyst Dan Ives joins Yahoo Finance Live to discuss Tesla price cuts in China, whether Tesla stock is a buying opportunity after a major sell-off, Elon Musk moving more and more operations from California to Texas, and the outlook for EVs and the Tesla Cybertruck. Source: Yahoo.Finance.com –… Read more »

Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence (AI) model ChatGPT, per details emailed to Marketing Dive. Source: MarketingDive.com – video report Date: Jan 11, 2023 Link: https://www.marketingdive.com/news/ryan-reynolds-ChatGPT-Mint-Mobile-AI-marketing/640160/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-11%20Marketing%20Dive%20Newsletter%20%5Bissue:47223%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the marketing thinking behind this publicity event. Why is Ryan Reynolds key to this… Read more »

Bed Bath & Beyond shares plummet after company warns of potential bankruptcy

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy. Source: CNBC.com – video report Date: Jan 05, 2023 Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20 Questions for discussion: What is the current situation facing management? Is there a marketing solution to restarting this brand? What would you advise the company do in the short… Read more »

Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, per details shared with Marketing Dive. Source: MarketingDive.com – video report Date: Jan 06, 2023 Link: https://www.marketingdive.com/news/mercedes-benz-CES-Web3-marketing-Superplastic/639832/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-06%20Marketing%20Dive%20Newsletter%20%5Bissue:47117%5D&utm_term=Marketing%20Dive Questions for discussion: What is the conceptual thinking behind this campaign?… Read more »

Shopify’s (SHOP) Commerce Components to Attract Merchants

Posted by & filed under Global Marketing, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Shopify SHOP recently announced the launch of its new solution — Commerce Components — which is a composable stack for enterprise retail. The solution will allow retailers to integrate the components of Shopify with their systems. Source: Yahoo.Finance.com Date: Jan 04, 2023 Link: https://ca.finance.yahoo.com/news/shopifys-shop-commerce-components-attract-150303128.html Questions for discussion: What are the marketing related developments recently announced… Read more »

Shoppers Expecting More From Online Product Imagery, Study Shows

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: A new report by e-merchandising platform Nfinite shows expectations may be rising for product imagery. The report, which surveyed 1,000 U.S. consumers, highlights the growing impact that augmented reality and customized product imagery have on consumer engagement, trust, and e-commerce success. Source: MediaPost.com Date: Dec 06, 2022 Link: https://www.mediapost.com/publications/article/380437/shoppers-expecting-more-from-online-product-imager.html Questions for discussion: What is the significance… Read more »

Apple postpones development of self-driving EV to 2026

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Yahoo Finance tech editor Dan Howley explains why Apple is pushing back its self-driving EV until 2026, along with the company loosening its App Store pricing rules. Source: Yahoo.Finance.com – video report Date: Dec 06, 2022 Link: https://ca.finance.yahoo.com/video/apple-postpones-development-self-driving-203909709.html?contentType=VIDEO Questions for discussion: How do you think the product development issues facing Apple’s self-driving vehicles will… Read more »