TikTok Bumps Up Max Video Length to 10 Minutes

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes. Source: Variety.com Date: Feb 28, 2022 Link: https://variety.com/2022/digital/news/tiktok-maximum-video-length-10-minutes-1235191773/ Questions for discussion: What does this change mean for the TikTok brand and its users? Do you think TikTok risks becoming no different… Read more »

Meta Says It Wants to Boost Women-Led Businesses

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Women launched a ton of businesses during the pandemic, but they still face challenges that men don’t. The social media giant has launched an e-learning platform to help these entrepreneurs get ahead Source: INC.com Date: Mar 02, 2022 Link: https://www.inc.com/rebecca-deczynski/international-womens-month-meta-women-led-small-business.html Questions for discussion: What are the benefits that accrue to Meta brand for providing… Read more »

Shopify says it has removed most pirated content publishers are suing it for hosting

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Shopify Inc. says it has taken down the vast majority of content that five textbook publishers say is pirated and infringes on their trademarks. Source: BNNBloomberg. Ca – video report Date: Mar 04, 2022 Link: https://www.bnnbloomberg.ca/shopify-says-it-has-removed-most-pirated-content-publishers-are-suing-it-for-hosting-1.1732597 Questions for discussion: What are the problems facing Shopify? What damage do you think is done to the… Read more »

For Warren Buffett, Apple is his new Cola-Cola as the investing icon reaps $100 billion in six years

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Description: Warren Buffett’s recent success from his massive Apple bet is spurring comparisons with the legend’s greatest investment of all time — Coca-Cola. Source: CNBC.com – video report Date: Mar 03, 2022 Link: https://www.cnbc.com/2022/03/03/for-warren-buffett-apple-is-his-new-cola-cola-as-the-investing-icon-reaps-100-billion-in-six-years.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What do you believe draws Warren Buffet to Apple? What are the commonalities between Apple and Coca Cola? What does this… Read more »

From kitchen to Bloomingdale’s to online success: How this small business founder pivoted her strategy during the pandemic

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: When Teri Johnson, founder of the Harlem Candle Co., realized how serious the Covid-19 shutdown was going to be, she ordered as much inventory as she could. The Harlem resident founded the company in 2014 and personally designs each candle to honor and capture the essence of neighborhood icons such as Langston Hughes, James… Read more »

Wendy’s breakfast coming to Canada as chain seeks growth

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Wendy’s is getting into the breakfast game in Canada, launching a new morning menu as the company tries to increase sales, boost traffic and compete with the likes of McDonald’s and Tim Hortons. Source: Yahoo.Finance.com Date: Feb 23, 2022 Link: https://ca.finance.yahoo.com/news/wendys-launch-breakfast-canada-continues-expand-132257516.html Questions for discussion: What do you think of the reset for breakfast at… Read more »

What the blockbuster Microsoft and Sony deals mean for the future of gaming

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Big moves are happening in the video game industry. Microsoft, the tech giant behind the Xbox console, announced plans in early 2022 to buy Activision Blizzard, the force behind “Call of Duty” and “World of Warcraft,” among other major titles. This $68.7 billion all-cash acquisition is expected to close in 2023. If approved by regulators… Read more »

Etsy CEO talks earnings, raising seller fees, and advertising to men

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Etsy CEO Josh Silverman joins Yahoo Finance Live to discuss the company’s earnings, its reinvestment in the platform, raising fees, and attracting male users with NFL ads. Source: Yahoo.finance.com – video report Date: Feb 25, 2022 Link: https://finance.yahoo.com/video/etsy-ceo-talks-earnings-raising-155135053.html?contentType=VIDEO Questions for discussion: Why did Etsy’s stock value shoot up? Why did it fall so dramatically… Read more »

Can Amazon Prove It Has Style?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Clothing stores are disappearing across America by the tens of thousands, yet even the so-called retail apocalypse isn’t enough to scare away Amazon from the apparel business. Source: knowledge.wharton.upenn.edu – podcast Date: Feb 14, 2022 Link: https://knowledge.wharton.upenn.edu/article/can-amazon-prove-it-has-style/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-16-2022&utm_content=Can_Amazon_Prove_It_Has_Style? Questions for discussion: How is Amazon Style different from other retailers? What are some competitive advantages that can help… Read more »

Walmart’s earnings may signal if shoppers are spending or getting spooked by inflation

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: When Walmart reports quarterly earnings Thursday, investors will scour sales numbers and executives’ comments for clues about whether rising prices are making shoppers skittish. Source: CNBC.com – video report Date: Feb 16, 2022 Link: https://www.cnbc.com/2022/02/16/walmarts-earnings-may-signal-if-shoppers-getting-spooked-by-inflation.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the report say about inflation and Walmart as a metric? How do you think retailers like… Read more »